What Is Google Adsense

Google Adsense is an absolutely fast and ridiculous way for people with any kind of website to display relevant Google ads on their pages to help them make some money.

Google Adsense works very hard to put ads up that relate with what the visitors to your site came to see. Because the ads match up to the interests of your visitors you now have a way to make more money off the content of your pages.

You can also add Google search capability to your site. And with every search you have the ability to put Google Adsense ads on all the search results. Every single page of your website has the ability to earn you extra cash. All of this actually comes with a minimal investment of your time.

So do you have to be picky as to what kinds of ads you put on your site? Absolutely not because Google does all that deciding for you. Google will actually read your page and deliver relevant ads to every page of your site. For example if your page is about relationships then Google will put adds like dating spots or great places to buy wedding gowns on line. If you decide to put a Google search box on your site then Adsense will deliver relevant ads targeted to the Google search results pages that your visitors search request generated.

There are some upgrades that you can get involved with. “Adsense Premium”. This is CPC based and offers less flexibility for add sizes. Banners and skyscrapers are the only ads available. You can apply using your current Adwords account or you can request a new account. You will usually find out with in a day if you have been accepted into the program.

There is however a few things to know. Google has no strict criteria into getting accepted into the Adsense program. They also don’t hit you with a minimum traffic requirement. The one thing they are very sticky about is “acceptable content.” But that’s pretty normal every where.

Google is serious about attracting good quality content sites that it only allows Adsense members one add per page. This simply means that you can’t use banners and skyscrapers on your page but you have to decide on one style. Once you have been accepted into Google Adsense you will be able to use Google Adsense advertising on any pages that you own. You do this by using the same ad codes that you are provided with. Make sure you obey Google Adsense guidelines.

You can check your stats at Google Adsense. However these stats are not in real time but they are updated regularly through out the day. Right now you can’t view reports based on your domain either.

Google Adsense: The Money Maker

If ever you felt you need more money to augment your current income, Google Adsense is your answer. To be sure, simply displaying Google Adsense ads in your website will not fetch you cash. Of course you need a website, preferably one that concerns a fair amount of populace, but that is just the beginning. It is important that you strive hard to bring sizable traffic to your site.
What is Google Adsense?
Briefly, Google Adsense is all about display of Adwords ads on content sites that are part of Google network. In effect, two things happen in conjunction with one another. First, PPC (pay per click) advertisers using Adwords ad campaign have to opt for placement of their ads in content sites (the other option is search sites). Second, individual website owners must enroll with Google to qualify for displaying Adwords ads.
Google Adsense is thus an interface whereby enrolled web publishers agree to place Google Adwords ads on their websites in return for revenue that results when those ads are clicked on. In other words, the money so collected by Google from Adwords advertisers is shared between Google itself and website owners where the clicks have occurred. Google Adsense is therefore a win-win situation for both parties at no additional cost to website owners.
Let us now explore how you can maximize your earning through Google Adsense.
How to present your Google Adsense ads
For an answer, we will turn to Google Adsense help center
[https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954]. There is a pictorial presentation, called 'heat map', that elucidates ideal places for locating Google Adsense ads. In short, here are main points to consider:
- Ads appearing above the fold tend to perform better.
- Place ads directly above (the hottest place) and below content.
- Place ads as close to content and navigational pane, left side being more preferable.
- Place Google Adsense ads on content pages, if not on all pages of your website.
- Combine multiple ad units on every content page, focusing specially on rectangular boxes and skyscrapers and even link units, the latter in case of space constraint.
- A big advantage with Google Adsense ads is that you can use any color combination to display the ads. Experts suggest it is better to merge ad background with background color of your webpage. Further, consider using same color for text and link as that of your webpage.
Maximize gain with Google Adsense ads
Like any money-making venture, you have to work incessantly to maximize your earnings from Google Adsense ads. After you have ensured proper appearance of Google Adsense ads on your webpage, the next thing to consider is organizing the ads in such a way that viewers are enticed to click on them. The main issue here is theme (or shall we say 'niche') of your content page and that of Google Adsense ads must coincide. For example, if the content page relates to the niche 'traveling in Himalayas', the Google Adsense ads shown need to center around this niche.
But all niches may not be popular. Therefore the trick is to discover those niche keywords that people frequently search for. There are many free and paid tools in the market that let you unravel popular search terms. None is more elaborate and helpful than the Adwords Keyword Tool. When you use the tool, try to dig out your niche keywords and build keyword-enriched content pages. Google Adsense ads appearing in those content pages are likely to be more successful in terms of visitors' inclination to click on them.
Adsense - Google's bounty
There are many tales that do the rounds as to how much Google Adsense will fetch you. A recent story (Google's hidden payroll, USAToday.com, March 28, 2006) cites quite a few examples of more than thousand dollars income per month through Google Adsense. Google itself flaunts success stories
[https://www.google.com/adsense/success] aimed at new publishers. Be that as it may, there is no doubt that web publishers can indeed reap rich bonanza with Google Adsense.