Google Adsense is an absolutely fast and ridiculous way for people with any kind of website to display relevant Google ads on their pages to help them make some money.
Google Adsense works very hard to put ads up that relate with what the visitors to your site came to see. Because the ads match up to the interests of your visitors you now have a way to make more money off the content of your pages.
You can also add Google search capability to your site. And with every search you have the ability to put Google Adsense ads on all the search results. Every single page of your website has the ability to earn you extra cash. All of this actually comes with a minimal investment of your time.
So do you have to be picky as to what kinds of ads you put on your site? Absolutely not because Google does all that deciding for you. Google will actually read your page and deliver relevant ads to every page of your site. For example if your page is about relationships then Google will put adds like dating spots or great places to buy wedding gowns on line. If you decide to put a Google search box on your site then Adsense will deliver relevant ads targeted to the Google search results pages that your visitors search request generated.
There are some upgrades that you can get involved with. “Adsense Premium”. This is CPC based and offers less flexibility for add sizes. Banners and skyscrapers are the only ads available. You can apply using your current Adwords account or you can request a new account. You will usually find out with in a day if you have been accepted into the program.
There is however a few things to know. Google has no strict criteria into getting accepted into the Adsense program. They also don’t hit you with a minimum traffic requirement. The one thing they are very sticky about is “acceptable content.” But that’s pretty normal every where.
Google is serious about attracting good quality content sites that it only allows Adsense members one add per page. This simply means that you can’t use banners and skyscrapers on your page but you have to decide on one style. Once you have been accepted into Google Adsense you will be able to use Google Adsense advertising on any pages that you own. You do this by using the same ad codes that you are provided with. Make sure you obey Google Adsense guidelines.
You can check your stats at Google Adsense. However these stats are not in real time but they are updated regularly through out the day. Right now you can’t view reports based on your domain either.
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Rabu, 24 Desember 2008
Google Adsense: The Money Maker
If ever you felt you need more money to augment your current income, Google Adsense is your answer. To be sure, simply displaying Google Adsense ads in your website will not fetch you cash. Of course you need a website, preferably one that concerns a fair amount of populace, but that is just the beginning. It is important that you strive hard to bring sizable traffic to your site.
What is Google Adsense?
Briefly, Google Adsense is all about display of Adwords ads on content sites that are part of Google network. In effect, two things happen in conjunction with one another. First, PPC (pay per click) advertisers using Adwords ad campaign have to opt for placement of their ads in content sites (the other option is search sites). Second, individual website owners must enroll with Google to qualify for displaying Adwords ads.
Google Adsense is thus an interface whereby enrolled web publishers agree to place Google Adwords ads on their websites in return for revenue that results when those ads are clicked on. In other words, the money so collected by Google from Adwords advertisers is shared between Google itself and website owners where the clicks have occurred. Google Adsense is therefore a win-win situation for both parties at no additional cost to website owners.
Let us now explore how you can maximize your earning through Google Adsense.
How to present your Google Adsense ads
For an answer, we will turn to Google Adsense help center
[https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954]. There is a pictorial presentation, called 'heat map', that elucidates ideal places for locating Google Adsense ads. In short, here are main points to consider:
- Ads appearing above the fold tend to perform better.
- Place ads directly above (the hottest place) and below content.
- Place ads as close to content and navigational pane, left side being more preferable.
- Place Google Adsense ads on content pages, if not on all pages of your website.
- Combine multiple ad units on every content page, focusing specially on rectangular boxes and skyscrapers and even link units, the latter in case of space constraint.
- A big advantage with Google Adsense ads is that you can use any color combination to display the ads. Experts suggest it is better to merge ad background with background color of your webpage. Further, consider using same color for text and link as that of your webpage.
Maximize gain with Google Adsense ads
Like any money-making venture, you have to work incessantly to maximize your earnings from Google Adsense ads. After you have ensured proper appearance of Google Adsense ads on your webpage, the next thing to consider is organizing the ads in such a way that viewers are enticed to click on them. The main issue here is theme (or shall we say 'niche') of your content page and that of Google Adsense ads must coincide. For example, if the content page relates to the niche 'traveling in Himalayas', the Google Adsense ads shown need to center around this niche.
But all niches may not be popular. Therefore the trick is to discover those niche keywords that people frequently search for. There are many free and paid tools in the market that let you unravel popular search terms. None is more elaborate and helpful than the Adwords Keyword Tool. When you use the tool, try to dig out your niche keywords and build keyword-enriched content pages. Google Adsense ads appearing in those content pages are likely to be more successful in terms of visitors' inclination to click on them.
Adsense - Google's bounty
There are many tales that do the rounds as to how much Google Adsense will fetch you. A recent story (Google's hidden payroll, USAToday.com, March 28, 2006) cites quite a few examples of more than thousand dollars income per month through Google Adsense. Google itself flaunts success stories
[https://www.google.com/adsense/success] aimed at new publishers. Be that as it may, there is no doubt that web publishers can indeed reap rich bonanza with Google Adsense.
What is Google Adsense?
Briefly, Google Adsense is all about display of Adwords ads on content sites that are part of Google network. In effect, two things happen in conjunction with one another. First, PPC (pay per click) advertisers using Adwords ad campaign have to opt for placement of their ads in content sites (the other option is search sites). Second, individual website owners must enroll with Google to qualify for displaying Adwords ads.
Google Adsense is thus an interface whereby enrolled web publishers agree to place Google Adwords ads on their websites in return for revenue that results when those ads are clicked on. In other words, the money so collected by Google from Adwords advertisers is shared between Google itself and website owners where the clicks have occurred. Google Adsense is therefore a win-win situation for both parties at no additional cost to website owners.
Let us now explore how you can maximize your earning through Google Adsense.
How to present your Google Adsense ads
For an answer, we will turn to Google Adsense help center
[https://www.google.com/support/adsense/bin/static.py?page=tips.html#17954]. There is a pictorial presentation, called 'heat map', that elucidates ideal places for locating Google Adsense ads. In short, here are main points to consider:
- Ads appearing above the fold tend to perform better.
- Place ads directly above (the hottest place) and below content.
- Place ads as close to content and navigational pane, left side being more preferable.
- Place Google Adsense ads on content pages, if not on all pages of your website.
- Combine multiple ad units on every content page, focusing specially on rectangular boxes and skyscrapers and even link units, the latter in case of space constraint.
- A big advantage with Google Adsense ads is that you can use any color combination to display the ads. Experts suggest it is better to merge ad background with background color of your webpage. Further, consider using same color for text and link as that of your webpage.
Maximize gain with Google Adsense ads
Like any money-making venture, you have to work incessantly to maximize your earnings from Google Adsense ads. After you have ensured proper appearance of Google Adsense ads on your webpage, the next thing to consider is organizing the ads in such a way that viewers are enticed to click on them. The main issue here is theme (or shall we say 'niche') of your content page and that of Google Adsense ads must coincide. For example, if the content page relates to the niche 'traveling in Himalayas', the Google Adsense ads shown need to center around this niche.
But all niches may not be popular. Therefore the trick is to discover those niche keywords that people frequently search for. There are many free and paid tools in the market that let you unravel popular search terms. None is more elaborate and helpful than the Adwords Keyword Tool. When you use the tool, try to dig out your niche keywords and build keyword-enriched content pages. Google Adsense ads appearing in those content pages are likely to be more successful in terms of visitors' inclination to click on them.
Adsense - Google's bounty
There are many tales that do the rounds as to how much Google Adsense will fetch you. A recent story (Google's hidden payroll, USAToday.com, March 28, 2006) cites quite a few examples of more than thousand dollars income per month through Google Adsense. Google itself flaunts success stories
[https://www.google.com/adsense/success] aimed at new publishers. Be that as it may, there is no doubt that web publishers can indeed reap rich bonanza with Google Adsense.
Google Adsense With A Search Box
Visitors to your Website are not only browsing information and articles, pictures, or videos, but they will find an assortment of AdSense links to click through. Your AdSense revenue will depend on how valuable these links are, and how strategically they are placed on your site. Even when visitors to your site are just browsing, adding the convenience of a search engine directly on the site can help them stay longer and find more information. Your visitors can find a significant amount of information by clicking on your advertiser links; by adding a complete search engine right on the site, you can improve and increase your traffic simply. Your Google AdSense account can help you take part in the Google Co-Op program in just a few easy steps.
Boosting your AdSense revenue is easy and profitable with the help of a Google search engine. When visitors on your site use your own unique search engine to find more information, any click-throughs from the results can mean revenue directly to you. All you have to do is log in to your AdSense account and copy the code for a search engine box. It’s that simple. Your Google Co-Op Website can help you create a customized search engine box that will fit best within your site. Since it’s customized, you’ll still benefit from keeping things consistent on every page of your Website.
Search engines on your site give your visitors a chance to refine the niche you’ve targeted, and help you create some strong individual ads that might generate leads. The program is a development of the Google Co-op program, allowing users to create a customized search engine that restricts results based on your own parameters. Because of the customization feature, the ads that are produced and revealed have a much stronger contextual presence.
Capitalizing on the basic search engine function is easier than ever with Google’s customized search engine and the Google Co-Op program. You’ll find a higher chance of visitors who can make use of your site; they might even stay longer! The power of Google’s community-based program naturally creates a network of links and advertisers. Signing up is easy through your AdSense account, and there are plenty of options to create customized colors and layouts to stay consistent with your site’s design. Your visitors can stay on your site for longer than usual, because they have something else to browse and research. Any click-throughs from the resulting search page are credited to you; the Google search box is a valuable feature for almost all AdSense-based Websites.
Boosting your AdSense revenue is easy and profitable with the help of a Google search engine. When visitors on your site use your own unique search engine to find more information, any click-throughs from the results can mean revenue directly to you. All you have to do is log in to your AdSense account and copy the code for a search engine box. It’s that simple. Your Google Co-Op Website can help you create a customized search engine box that will fit best within your site. Since it’s customized, you’ll still benefit from keeping things consistent on every page of your Website.
Search engines on your site give your visitors a chance to refine the niche you’ve targeted, and help you create some strong individual ads that might generate leads. The program is a development of the Google Co-op program, allowing users to create a customized search engine that restricts results based on your own parameters. Because of the customization feature, the ads that are produced and revealed have a much stronger contextual presence.
Capitalizing on the basic search engine function is easier than ever with Google’s customized search engine and the Google Co-Op program. You’ll find a higher chance of visitors who can make use of your site; they might even stay longer! The power of Google’s community-based program naturally creates a network of links and advertisers. Signing up is easy through your AdSense account, and there are plenty of options to create customized colors and layouts to stay consistent with your site’s design. Your visitors can stay on your site for longer than usual, because they have something else to browse and research. Any click-throughs from the resulting search page are credited to you; the Google search box is a valuable feature for almost all AdSense-based Websites.
6 Tips on How to Make $500 Dollars a Day with Adsense
Google’s Adsense program provides the perfect way to generate an ongoing passive stream of income for the savvy internet entrepreneur.
It is free to join and easy to set up.
I hear you ask, if it’s so easy why isn’t everyone making piles of money by slapping Adsense code into the pages of their websites.
Well there are a number of factors that contribute to a webmaster’s success with Adsense not least of all having a contextual website.
If you base your quest to make $500 dollars a day with Adsense on the following, you stand a good chance of sustained success.
1. Don’t build a site for Adsense
Apart from being against adsense’s TOS, site’s created purely to carry adsense ads don’t work in the long term.
They will in all likelihood get banned by Google, won’t make money as well as making it difficult for you to open another Adsense account.
2. Build a Site with Content
Sounds obvious doesn’t it, but sites that are interesting and packed with compelling content are more likely to be revisited and related ads are more likely to be clicked upon.
Be sure to use your own original content - sites that duplicate content get penalized by Google.
Remember that rubbish sites generate rubbish income.
3. Choose Your Site’s Topic Carefully
Whilst your site should be based on your business interests or your hobby to keep your motivation levels high, just keep in mind that certain topics will attract higher value Adsense clicks than others.
For example a website on the mating habits of the north sea clam probably won’t attract any advertisers and therefore no Google Ads to display, let alone traffic.
Making money online and web hosting are topics that will never be short of advertisers, however the competition is higher and therefore more difficult to attract website traffic.
4. Niche Market
Your best bet is to target a niche market that does not have the competition in terms of fellow webmasters but still has a certain amount of interest.
Therefore if your website is cameras, targeting “digital cameras” would be a very competitive term, whilst targeting “underwater digital cameras for scuba divers” would be less competitive and will attract targeted traffic as well as related Adsense ads.
It is important that you understand that the text and keywords you use and the placement thereof will influence the type of ads that are served up by Google.
5. Type of Ads and Placement
The placement of your ads on your web page has a direct influence on your CTR (Click Thru Rate) - the higher the CTR the more clicks your ads are generating and the more money you are making.
To this end, take special note of the heat map provided by Google that shows the best positions for your ads on your web pages.
Also decide carefully on the type of ads and the colors that you choose – the type that blend in well with the look, feel and flow of your site will probably be best in silently persuading your visitors to click on them.
6. Traffic Statistics
Finally analyze your adsense traffic stats as they’re packed with useful information – Google provides such a tool for this purpose with your Adsense account.
To make money with adsense you need to know what your stats are telling you and what you need to know.
The amount of traffic your site generates will obviously influence your adsense income but that is a whole separate subject just on its own.
The point is that for 2 sites generating the same amount of traffic, the site that is optimized for adsense, as above, will earn for more in adsense income than the site that isn’t.
It is free to join and easy to set up.
I hear you ask, if it’s so easy why isn’t everyone making piles of money by slapping Adsense code into the pages of their websites.
Well there are a number of factors that contribute to a webmaster’s success with Adsense not least of all having a contextual website.
If you base your quest to make $500 dollars a day with Adsense on the following, you stand a good chance of sustained success.
1. Don’t build a site for Adsense
Apart from being against adsense’s TOS, site’s created purely to carry adsense ads don’t work in the long term.
They will in all likelihood get banned by Google, won’t make money as well as making it difficult for you to open another Adsense account.
2. Build a Site with Content
Sounds obvious doesn’t it, but sites that are interesting and packed with compelling content are more likely to be revisited and related ads are more likely to be clicked upon.
Be sure to use your own original content - sites that duplicate content get penalized by Google.
Remember that rubbish sites generate rubbish income.
3. Choose Your Site’s Topic Carefully
Whilst your site should be based on your business interests or your hobby to keep your motivation levels high, just keep in mind that certain topics will attract higher value Adsense clicks than others.
For example a website on the mating habits of the north sea clam probably won’t attract any advertisers and therefore no Google Ads to display, let alone traffic.
Making money online and web hosting are topics that will never be short of advertisers, however the competition is higher and therefore more difficult to attract website traffic.
4. Niche Market
Your best bet is to target a niche market that does not have the competition in terms of fellow webmasters but still has a certain amount of interest.
Therefore if your website is cameras, targeting “digital cameras” would be a very competitive term, whilst targeting “underwater digital cameras for scuba divers” would be less competitive and will attract targeted traffic as well as related Adsense ads.
It is important that you understand that the text and keywords you use and the placement thereof will influence the type of ads that are served up by Google.
5. Type of Ads and Placement
The placement of your ads on your web page has a direct influence on your CTR (Click Thru Rate) - the higher the CTR the more clicks your ads are generating and the more money you are making.
To this end, take special note of the heat map provided by Google that shows the best positions for your ads on your web pages.
Also decide carefully on the type of ads and the colors that you choose – the type that blend in well with the look, feel and flow of your site will probably be best in silently persuading your visitors to click on them.
6. Traffic Statistics
Finally analyze your adsense traffic stats as they’re packed with useful information – Google provides such a tool for this purpose with your Adsense account.
To make money with adsense you need to know what your stats are telling you and what you need to know.
The amount of traffic your site generates will obviously influence your adsense income but that is a whole separate subject just on its own.
The point is that for 2 sites generating the same amount of traffic, the site that is optimized for adsense, as above, will earn for more in adsense income than the site that isn’t.
How To Immediately Increase Your Adsense Clicks
Would you like to make one tiny addition to your pages and dramatically increase your AdSense clicks -- perhaps as much as threefold?
It's laughingly simple, yet the effect can be immediate.
All you need is to get some colorful digital photographs, either from your own stock or from a royalty-free web site. Then using a graphics program, such, as Real Draw PRO or Photoshop, create a strip of four rectangular photographs with a space in between each. The overall size of the strip should be 728 pixels wide by about 108 pixels deep.
The content of the pictures should be relevant to the content of your web site. In order not to violate Google's Terms Of Service, you should avoid pictures that are animated, advertisements or induce the visitor to click on the AdSense ads. If you are in any doubt, take a look at the ads on my web site or check with Google's Terms Of Service.
The background color should exactly match the color of your AdSense pages. It helps if you can place a narrow blue border around the individual photo (but not around the entire strip). This arrangement is ideal for a page containing an article and the best position within the page for the picture strip is at the top of the page, immediately below the page headline, but above the start of the body text.
Once you have done this, go to your Google AdSense advert codes and select the one for leaderboard, which is 728 pixels wide by 90 pixels deep. If the 728 pixel width sounds vaguely familiar, it's the exact size of the width of your picture strip. Make sure you delete Google's border code before pasting your leaderboard code under the picture strip, save the page and load it to your server and start enjoying up to three times the clicks on that style of ad.
If you already have the maximum number of three AdSense blocks on the pages, where you insert this picture strip/leaderboard combo, do be sure to delete one of the existing ad groups, so you don't violate Google's Terms Of Service, which only allow three ad blocks per page.
It's laughingly simple, yet the effect can be immediate.
All you need is to get some colorful digital photographs, either from your own stock or from a royalty-free web site. Then using a graphics program, such, as Real Draw PRO or Photoshop, create a strip of four rectangular photographs with a space in between each. The overall size of the strip should be 728 pixels wide by about 108 pixels deep.
The content of the pictures should be relevant to the content of your web site. In order not to violate Google's Terms Of Service, you should avoid pictures that are animated, advertisements or induce the visitor to click on the AdSense ads. If you are in any doubt, take a look at the ads on my web site or check with Google's Terms Of Service.
The background color should exactly match the color of your AdSense pages. It helps if you can place a narrow blue border around the individual photo (but not around the entire strip). This arrangement is ideal for a page containing an article and the best position within the page for the picture strip is at the top of the page, immediately below the page headline, but above the start of the body text.
Once you have done this, go to your Google AdSense advert codes and select the one for leaderboard, which is 728 pixels wide by 90 pixels deep. If the 728 pixel width sounds vaguely familiar, it's the exact size of the width of your picture strip. Make sure you delete Google's border code before pasting your leaderboard code under the picture strip, save the page and load it to your server and start enjoying up to three times the clicks on that style of ad.
If you already have the maximum number of three AdSense blocks on the pages, where you insert this picture strip/leaderboard combo, do be sure to delete one of the existing ad groups, so you don't violate Google's Terms Of Service, which only allow three ad blocks per page.
Do You Make These Mistakes With Adsense?
Don't you think it is fascinating that with so many Adsense publishers, all setting up hundreds of sites, they have absolutely no idea who their clients are? The first rule of setting up and maintaining a successful business is thorough knowledge of your client.
Let's flip the coin and look at it from another angle. Google does not pay you for clicks on your site; the Adwords advertiser is forking out the money for your checks. The reason why he advertises is to sell a product or service or to drive people to his site for a subscription or whatever reason. He is doing it to gain a business advantage.
The question here is: Are you giving him an advantage or are you just costing him money?
You have heard "˜Adsense is dead' or "˜there is not so much money to be made from Adsense as in the past'. Most Adsense publishers think they have to set up a few more sites which will make up for the lost income. Dead wrong.
The reason for the downward spiral in Adsense income originates from untargeted ads on web pages. Most people would love to place the blame at the doorstep of Google, but this is not the case. The problem lies with the publishing of thousands of websites solely intended to get clicks, thus optimized for the search engine and not giving a second thought to the advertiser from Adwords.
The result from the misuse of Adsense is obvious. In most of the current Adwords information products one of the first warnings you are given when placing adwords ads is to remove the link to advertise on the content network. The reason is simple; the ads appear on untargeted pages leading to untargeted customers. This is a waste of the advertiser's money and a direct loss of income for the Adsense publisher. All the serious Adwords advertisers are not advertising on the content network, which in turn leads to less competition. The cost per click on a content page is far less that the cost on a generic page search.
Adwords and Adsense will never die and is and will remain one of the top income earners for many internet marketers.
So what now? The answer lies in improved sites with quality content. Play with the search engine not against it. If you want to compete with a search engine start your own. Not impossible, Google did it and succeeded.
So what exactly is improved content?
The keywords you are optimizing for should relate to your web content and add value for the visitor. This does not mean you have to write one thousand word pages all on your own. One to two hundred words per page will be fine as long as it answers the question or part of the question that the visitor was searching for with the search term. From there on the page can lead to Adsense ads and a click on the link will be a targeted visitor for the advertiser.
You also do not need to write each page yourself, you can still use PLR content and articles for your sites just make sure that the main question that the visitor would have when searching for that term is answered and lead them further to more specific information through Adsense ads.
Can you imagine the joy on your face when receiving a five figure check from Adsense, and think of the joy you would place on the face of the Adwords advertiser also receiving a five figure payday?
Once you have your site set up correctly there are a few elements that you need to give attention to. The truth about Adsense placement is that there is a trick to it. For high CTR your ad placement must be highly optimized.
I have seen this myself in testing different Adsense placement methods. One placement for all does not work. On certain pages it would be higher up and on others it would be lower down.
It is all dependent on the content of the page and the question you should ask yourself is at which point in the content is the visitor the most likely to want more specific information. If you write your content yourself you should write it in such a way that you give information and then raise curiosity, and it is at that point where your ad should appear for the first time. By utilizing this method and keeping your content targeted you will receive many clicks and your Adwords advertiser will receive the targeted visitors he wants.
Are you beginning to see how important it is to get the content and your ads right Now, let me ask you this: Are you one of the Adsense publishers who are costing advertiser's money or are you one that actually help make advertisers money?
Let's flip the coin and look at it from another angle. Google does not pay you for clicks on your site; the Adwords advertiser is forking out the money for your checks. The reason why he advertises is to sell a product or service or to drive people to his site for a subscription or whatever reason. He is doing it to gain a business advantage.
The question here is: Are you giving him an advantage or are you just costing him money?
You have heard "˜Adsense is dead' or "˜there is not so much money to be made from Adsense as in the past'. Most Adsense publishers think they have to set up a few more sites which will make up for the lost income. Dead wrong.
The reason for the downward spiral in Adsense income originates from untargeted ads on web pages. Most people would love to place the blame at the doorstep of Google, but this is not the case. The problem lies with the publishing of thousands of websites solely intended to get clicks, thus optimized for the search engine and not giving a second thought to the advertiser from Adwords.
The result from the misuse of Adsense is obvious. In most of the current Adwords information products one of the first warnings you are given when placing adwords ads is to remove the link to advertise on the content network. The reason is simple; the ads appear on untargeted pages leading to untargeted customers. This is a waste of the advertiser's money and a direct loss of income for the Adsense publisher. All the serious Adwords advertisers are not advertising on the content network, which in turn leads to less competition. The cost per click on a content page is far less that the cost on a generic page search.
Adwords and Adsense will never die and is and will remain one of the top income earners for many internet marketers.
So what now? The answer lies in improved sites with quality content. Play with the search engine not against it. If you want to compete with a search engine start your own. Not impossible, Google did it and succeeded.
So what exactly is improved content?
The keywords you are optimizing for should relate to your web content and add value for the visitor. This does not mean you have to write one thousand word pages all on your own. One to two hundred words per page will be fine as long as it answers the question or part of the question that the visitor was searching for with the search term. From there on the page can lead to Adsense ads and a click on the link will be a targeted visitor for the advertiser.
You also do not need to write each page yourself, you can still use PLR content and articles for your sites just make sure that the main question that the visitor would have when searching for that term is answered and lead them further to more specific information through Adsense ads.
Can you imagine the joy on your face when receiving a five figure check from Adsense, and think of the joy you would place on the face of the Adwords advertiser also receiving a five figure payday?
Once you have your site set up correctly there are a few elements that you need to give attention to. The truth about Adsense placement is that there is a trick to it. For high CTR your ad placement must be highly optimized.
I have seen this myself in testing different Adsense placement methods. One placement for all does not work. On certain pages it would be higher up and on others it would be lower down.
It is all dependent on the content of the page and the question you should ask yourself is at which point in the content is the visitor the most likely to want more specific information. If you write your content yourself you should write it in such a way that you give information and then raise curiosity, and it is at that point where your ad should appear for the first time. By utilizing this method and keeping your content targeted you will receive many clicks and your Adwords advertiser will receive the targeted visitors he wants.
Are you beginning to see how important it is to get the content and your ads right Now, let me ask you this: Are you one of the Adsense publishers who are costing advertiser's money or are you one that actually help make advertisers money?
Adsense - Essential Content For Sites
To know why Adsense is essential for your content sites is to know first how this works.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content was the most important factors that are taken quite seriously. It still is. With the allure of money, of course.
So don’t waste your web site without putting Adsense, it may take some time to work on, but the return is still may help you make some money, which we call the MSI – multi source of income.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content was the most important factors that are taken quite seriously. It still is. With the allure of money, of course.
So don’t waste your web site without putting Adsense, it may take some time to work on, but the return is still may help you make some money, which we call the MSI – multi source of income.
Making Money from Google Adsense
There is nothing more rewarding than receiving the check of hard earned money. You must have seen thousands upon thousands of online testimonies of how they 'got rich' from Google Adsense and how they make thousands per week. Some of these stories are not entirely false.
The main secret behind making money from Google Adwords/Adsense program is content. There is no shortcut. Content is the first step behind any successful money making website. Of course, there is SEO-ing, but content is what drives the potential customers to your site. How much you are willing to invest will determine how much you will make per month, but it is possible to make money without spending a dime.
First of all, you will need a website. Assuming your content will be purely textual (since Google spiders crawl on text/keywords), you may either get a domain and hosting or choose to post to a blog, or you could sign up for free ad-supported website. It is recommended that if you plan on making money from your website, you ought to get a website with your own domain name, after all, ad supported hosting defeats the purpose of your money making; plus, you want your website to appear as professional and less congested as possible.
Now that you have a website, the next step is getting content for your site, but we'll get to that at the end of this article.
Now that you have a domain name and a niche, you will have to sign up for the Google Adwords Program. Note that Google Adwords enables you to get paid for advertising and Google Adsense is when you will have to pay for advertising.
Now that you have your domain with efficient hosting, and your Adwords account, you will need to build your site. If you are already a site-creating guru, then you are a step ahead. If not, creating your content site is not purely throwing out HTML pages. Sooner or later, content is going to keep growing and you may either get an efficient content manager or get hired help.
Traffic makes the difference between you making money or you not getting a dime. In order to get traffic, you can either optimize your website or get traffic by spamming. Now, remember that spamming will not get you repeat visitors, and will give your business a very bad reputation, plus, spamming may cost your website not to be listed on search engines, and Google has the right, under the 'Terms and Conditions' to revoke your Adwords account. You definitely do not want to start from scratch.
Traffic can come by word of mouth and efficient SEO-ing. SEO is an enormously broad topic that ranges from content, link popularity, link exchanges, keywords, web description, etc., to website rankings and so on. In order to remain on the top of your niche, you will need to always want your customers coming back. In order to keep that traffic flowing, you will need to keep content coming fresh and keeping your site constantly optimized and up to date. You will need to be aware of most common spider crawling techniques and use it to your advantage.
Another most common made mistake in getting website content free and cheap is to copy other websites or repeat the same information (if you have more than one money-making site). This is a bad move! Search engines will see this duplicate content as spam and remove it from searched results. Also, if you copy and paste content that is not yours and/or of public domain you will be infringing copyright. Copyright infringement is a crime.
As far as content goes, you can hire help to write articles or you can conveniently buy articles in bulk. Bulk articles are normally distributed by renowned companies and usually are more cost-efficient. Bulk content is also good if you are thinking of expanding your site. A renowned company that can help you with content and marketing strategies is the Myrdhinn's Marketing Madness. There are thousands of articles in different niches and since it's from a trustworthy company, you can always return for new quality content.
http://www.myrdhinn.com/members/davidj/products.html
Remember that signing up for Google Adwords is free. If your website gets rejected at first, don't worry. Just build your site and re-apply. As long as your website is legitimate and is not an 'about-me' site, you are more than likely to get approved. Plus, having an Adwords account opens you to the Google community and you can increase your PageRank dramatically.
Good luck on your first check!
The main secret behind making money from Google Adwords/Adsense program is content. There is no shortcut. Content is the first step behind any successful money making website. Of course, there is SEO-ing, but content is what drives the potential customers to your site. How much you are willing to invest will determine how much you will make per month, but it is possible to make money without spending a dime.
First of all, you will need a website. Assuming your content will be purely textual (since Google spiders crawl on text/keywords), you may either get a domain and hosting or choose to post to a blog, or you could sign up for free ad-supported website. It is recommended that if you plan on making money from your website, you ought to get a website with your own domain name, after all, ad supported hosting defeats the purpose of your money making; plus, you want your website to appear as professional and less congested as possible.
Now that you have a website, the next step is getting content for your site, but we'll get to that at the end of this article.
Now that you have a domain name and a niche, you will have to sign up for the Google Adwords Program. Note that Google Adwords enables you to get paid for advertising and Google Adsense is when you will have to pay for advertising.
Now that you have your domain with efficient hosting, and your Adwords account, you will need to build your site. If you are already a site-creating guru, then you are a step ahead. If not, creating your content site is not purely throwing out HTML pages. Sooner or later, content is going to keep growing and you may either get an efficient content manager or get hired help.
Traffic makes the difference between you making money or you not getting a dime. In order to get traffic, you can either optimize your website or get traffic by spamming. Now, remember that spamming will not get you repeat visitors, and will give your business a very bad reputation, plus, spamming may cost your website not to be listed on search engines, and Google has the right, under the 'Terms and Conditions' to revoke your Adwords account. You definitely do not want to start from scratch.
Traffic can come by word of mouth and efficient SEO-ing. SEO is an enormously broad topic that ranges from content, link popularity, link exchanges, keywords, web description, etc., to website rankings and so on. In order to remain on the top of your niche, you will need to always want your customers coming back. In order to keep that traffic flowing, you will need to keep content coming fresh and keeping your site constantly optimized and up to date. You will need to be aware of most common spider crawling techniques and use it to your advantage.
Another most common made mistake in getting website content free and cheap is to copy other websites or repeat the same information (if you have more than one money-making site). This is a bad move! Search engines will see this duplicate content as spam and remove it from searched results. Also, if you copy and paste content that is not yours and/or of public domain you will be infringing copyright. Copyright infringement is a crime.
As far as content goes, you can hire help to write articles or you can conveniently buy articles in bulk. Bulk articles are normally distributed by renowned companies and usually are more cost-efficient. Bulk content is also good if you are thinking of expanding your site. A renowned company that can help you with content and marketing strategies is the Myrdhinn's Marketing Madness. There are thousands of articles in different niches and since it's from a trustworthy company, you can always return for new quality content.
http://www.myrdhinn.com/members/davidj/products.html
Remember that signing up for Google Adwords is free. If your website gets rejected at first, don't worry. Just build your site and re-apply. As long as your website is legitimate and is not an 'about-me' site, you are more than likely to get approved. Plus, having an Adwords account opens you to the Google community and you can increase your PageRank dramatically.
Good luck on your first check!
How To Achieve Higher CTR on Adwords/Adsense
If you hear about people achieving high payments per click with AdSense, remember that's only part of the story. You also need lots of page views and a high click-through rate.
Here are some ideas on how to achieve those three things:
* If you're starting afresh designing a site specifically for AdSense revenue, you'll want a simple design that makes it easy to paste Google's code into a horizontal or vertical space on the site. For experienced webmasters, that's easy.
* To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.
* Use white space, so that the AdSense panel catches the eye.
* Stick to only one topic per page – that should make it easier for Google to serve up highly relevant ads on your pages.
* Plain, bland pages with few competing hyperlinks should result in higher click-through rates on the AdSense ads.
* If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph – in other words, use search engine optimization techniques.
* If you change those keywords, Google will change the ads that appear on your page.
* Watch out for cases where Google has guessed wrong, and is displaying ads that won't interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic.
* Don't worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors!
* You'll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages.
* Where possible, use skyscraper ads, high on the page. They catch visitors' attention more than horizontal banner ads.
* One of the beautiful things about AdSense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With 100,000 advertisers, there's a good chance that Google will find ads that match your pages, better than the big ad networks can.
* Don't be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for AdSense. Build useful, interesting sites. Google likes them.
Even More Tips
1. Have a look at the top 100 keywords on 7search. This will give you a quick idea of keywords that people are willing to pay big money for. You can also type phrases into the 7Search Keyword Suggestion Tool. This is just step one of your keyword research. You'll want to dig deeper.
2. At FindWhat pay-per-click search engine you can do a search for any phrase and quickly see how much advertisers are paying per click.
3. If you have a Google AdWords account, you can experiment. Pretend you are planning to advertise using different keywords, and see how much you'd have to pay. That will give you a good indication of the popularity of the keywords.
4. You can also experiment typing words into Overture's View Bids Tool. Let's say you type in "asbestos cancer . The top three advertisers often pay about $12 per click. So that would be an good choice for a topic – provided you're a specialist on mesothelioma.
For "debt consolidation", the top two advertisers often pay more than $9 per click.
5. The Overture Keyword Bid Amounts Lookup Tool speeds up your research at Overture. Type in a keyword and learn how much advertisers are paying per click at Overture and also find out how many searches were done on that keyword last month.
For "debt consolidation", the top two advertisers often pay more than $9 per click.
6. KeywordSleuth is a wonderful tool for very fast keyword research. You can find hundreds or even thousands of keywords – or key phrases – with just one click. It's fabulous to use if all you want is to find an enormous number of related key phrases with one click – much better than messing around with Overture. Try the free trial.
7. You can use Wordtracker to look for the 1,000 most popular keywords. You can also use it to compile a useful list of keywords relating to one topic. If you buy it for a day or a week, you can do a lot of research in that time. There's a free trial, too.
8. The brainstorming and research tools in Site Build It! are my favorite way to do research for keywords that are in high demand and low supply.. SBI is a superb tool – actually, a suite of tools. It's an all-in-one web hosting, site-building and web marketing tool. Type in a keyword and SBI Manager will present you with dozens of profitable keywords – ones with high demand and low supply. It can present them in order of profitability. Drill down, and you'll get dozens more profitable keywords.
It also has an "Analyze it" tool that helps you build keyword-rich pages that rank highly in search engines. It's simply superb. I use it and love it. Site Build It! is an excellent choice for quickly building large, simple sites designed to rank highly in search engines – which makes it perfect for generating lots of AdSense revenue. Check it out.
My Site is Rejected From Adsense
Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons. See below:
1. Is your site an "About Me" page? Google does not accept these kinds of personal sites because most of them do not have a specific topic. They are usually just random facts about the web site owner. It would be difficult for Google's technology to display targeted ads on these kinds of pages.
They are looking for sites that contain a generous amount of information on a certain topic. It could be anything from golfing tips to hair care techniques. Just make sure there is an obvious theme with original content.
2. Is your site organized? Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.
3. How many pages are on your site? Even though Google doesn't specify a page number requirement, they are obviously looking for web sites with a decent amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 20 pages.
4. Is your content solid? Don't just submit a web site with a bunch of links to other sites. Be sure you have enough original content of your own to make your site unique.
5. Be sure to read the program policy and procedures carefully and make sure your site hasn't violated any of the terms.
Here are some ideas on how to achieve those three things:
* If you're starting afresh designing a site specifically for AdSense revenue, you'll want a simple design that makes it easy to paste Google's code into a horizontal or vertical space on the site. For experienced webmasters, that's easy.
* To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.
* Use white space, so that the AdSense panel catches the eye.
* Stick to only one topic per page – that should make it easier for Google to serve up highly relevant ads on your pages.
* Plain, bland pages with few competing hyperlinks should result in higher click-through rates on the AdSense ads.
* If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph – in other words, use search engine optimization techniques.
* If you change those keywords, Google will change the ads that appear on your page.
* Watch out for cases where Google has guessed wrong, and is displaying ads that won't interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic.
* Don't worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors!
* You'll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages.
* Where possible, use skyscraper ads, high on the page. They catch visitors' attention more than horizontal banner ads.
* One of the beautiful things about AdSense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With 100,000 advertisers, there's a good chance that Google will find ads that match your pages, better than the big ad networks can.
* Don't be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for AdSense. Build useful, interesting sites. Google likes them.
Even More Tips
1. Have a look at the top 100 keywords on 7search. This will give you a quick idea of keywords that people are willing to pay big money for. You can also type phrases into the 7Search Keyword Suggestion Tool. This is just step one of your keyword research. You'll want to dig deeper.
2. At FindWhat pay-per-click search engine you can do a search for any phrase and quickly see how much advertisers are paying per click.
3. If you have a Google AdWords account, you can experiment. Pretend you are planning to advertise using different keywords, and see how much you'd have to pay. That will give you a good indication of the popularity of the keywords.
4. You can also experiment typing words into Overture's View Bids Tool. Let's say you type in "asbestos cancer . The top three advertisers often pay about $12 per click. So that would be an good choice for a topic – provided you're a specialist on mesothelioma.
For "debt consolidation", the top two advertisers often pay more than $9 per click.
5. The Overture Keyword Bid Amounts Lookup Tool speeds up your research at Overture. Type in a keyword and learn how much advertisers are paying per click at Overture and also find out how many searches were done on that keyword last month.
For "debt consolidation", the top two advertisers often pay more than $9 per click.
6. KeywordSleuth is a wonderful tool for very fast keyword research. You can find hundreds or even thousands of keywords – or key phrases – with just one click. It's fabulous to use if all you want is to find an enormous number of related key phrases with one click – much better than messing around with Overture. Try the free trial.
7. You can use Wordtracker to look for the 1,000 most popular keywords. You can also use it to compile a useful list of keywords relating to one topic. If you buy it for a day or a week, you can do a lot of research in that time. There's a free trial, too.
8. The brainstorming and research tools in Site Build It! are my favorite way to do research for keywords that are in high demand and low supply.. SBI is a superb tool – actually, a suite of tools. It's an all-in-one web hosting, site-building and web marketing tool. Type in a keyword and SBI Manager will present you with dozens of profitable keywords – ones with high demand and low supply. It can present them in order of profitability. Drill down, and you'll get dozens more profitable keywords.
It also has an "Analyze it" tool that helps you build keyword-rich pages that rank highly in search engines. It's simply superb. I use it and love it. Site Build It! is an excellent choice for quickly building large, simple sites designed to rank highly in search engines – which makes it perfect for generating lots of AdSense revenue. Check it out.
My Site is Rejected From Adsense
Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons. See below:
1. Is your site an "About Me" page? Google does not accept these kinds of personal sites because most of them do not have a specific topic. They are usually just random facts about the web site owner. It would be difficult for Google's technology to display targeted ads on these kinds of pages.
They are looking for sites that contain a generous amount of information on a certain topic. It could be anything from golfing tips to hair care techniques. Just make sure there is an obvious theme with original content.
2. Is your site organized? Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.
3. How many pages are on your site? Even though Google doesn't specify a page number requirement, they are obviously looking for web sites with a decent amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 20 pages.
4. Is your content solid? Don't just submit a web site with a bunch of links to other sites. Be sure you have enough original content of your own to make your site unique.
5. Be sure to read the program policy and procedures carefully and make sure your site hasn't violated any of the terms.
The Basics On How TO Start Making Money With Adsense
Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.
How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.
Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.
There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.
Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.
Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.
Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.
The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.
Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.
Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.
Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.
To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.
Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.
Give it a try and you would not regret having gotten into Adsense in the first place.
How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.
Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.
There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.
Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.
Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.
Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.
The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.
Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.
Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.
Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.
To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.
Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.
Give it a try and you would not regret having gotten into Adsense in the first place.
Making Adsense Work In The Smart Pricing Era
Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current circumstances. The old guard of Adsense gurus, meanwhile, continues to hold tight to a perspective born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success. Others have overreacted, announcing that Adsense is no longer a viable moneymaking opportunity. Some have even argued that smart pricing killed Adsense.
The old guard gurus are merely protecting their own best interests. As long as they can pretend nothing meaningful has changed, the longer they can continue selling their systems and software. Those tolling death bells for Adsense are stirring up controversy for the sake of promoting click-flipping and other wealth-production strategies. The only people who seem to have it right are those publishers who have noticed that the old Adsense gravy train has run out of steam and who have discovered that the future of Adsense lies in treating it differently than before.
Instead of proclaiming the death of Adsense, savvy users are taking a different approach to the changed environment. Adsense still has a place and can still be a valuable part of a successful overall strategy. However, the previously embraced strategies that were premised on constructing lower-quality sites en masse and monetizing them exclusively with Adsense are no longer tenable.
Instead, Adsense can be used as one of a multiplicity of revenue-producing tactics on smart sites designed to provide visitors with real value. Earlier Adsense techniques were based on sending mass traffic to a site and collecting ad clicks exclusively. In many cases, the sites were actually designed in a way that aimed to make people want to leave rapidly, using Adsense ad blocks as an “escape route.”
Smart pricing has decreased the per click payout of such prices by such a substantial margin that one cannot hope to profit from those strategies in any meaningful way. Instead, smart publishers will create better sites that really interact with visitors in a meaningful way. Relevant contextual advertising fills the role of one many services offered to visitors. Instead of being the “only way” to make a dime, Adsense can be used as part of a full roster of moneymaking opportunities.
Not only does this strategy allow webmasters to effectively tap into to other revenue sources (some of which are more valuable than Adsense ever was in its heyday), it also comports with Adsense’s own recommendations for improving per click values in a smart pricing environment. There are more ways to make money and one can make more money with Adsense at the same time. Regardless of what some might be announcing, there is no reason to give up on Adsense. You just need to use it differently.
Adsense did not change in a vacuum. While it lumbered toward smart pricing, web access, technology and user expectations were also in a state of flux. Today, the old methods of top-down site design premised on the old publication model is outmoded. The arrival of what many are terming “Web 2.0” reflects the convergence of several different trends. Those who will successfully use Adsense as a monetization strategy today and in the future are aware of those trends and how to approach them to effectively generate a substantial income.
Adsense has changed. Do not believe those who tell you that “business as usual” will still work like a charm. Adsense is not, however, dead. It is still a strong and vibrant means by which to earn. The old Adsense business models are dead. They just do not do the trick anymore. You can make money with Adsense, but it will require the use of strategies that merge appropriately with the current environment and trends. Sites that seek to provide real value to visitors can make use of multiple revenue earning strategies including Adsense and will succeed regardless of smart pricing adjustments.
The old guard gurus are merely protecting their own best interests. As long as they can pretend nothing meaningful has changed, the longer they can continue selling their systems and software. Those tolling death bells for Adsense are stirring up controversy for the sake of promoting click-flipping and other wealth-production strategies. The only people who seem to have it right are those publishers who have noticed that the old Adsense gravy train has run out of steam and who have discovered that the future of Adsense lies in treating it differently than before.
Instead of proclaiming the death of Adsense, savvy users are taking a different approach to the changed environment. Adsense still has a place and can still be a valuable part of a successful overall strategy. However, the previously embraced strategies that were premised on constructing lower-quality sites en masse and monetizing them exclusively with Adsense are no longer tenable.
Instead, Adsense can be used as one of a multiplicity of revenue-producing tactics on smart sites designed to provide visitors with real value. Earlier Adsense techniques were based on sending mass traffic to a site and collecting ad clicks exclusively. In many cases, the sites were actually designed in a way that aimed to make people want to leave rapidly, using Adsense ad blocks as an “escape route.”
Smart pricing has decreased the per click payout of such prices by such a substantial margin that one cannot hope to profit from those strategies in any meaningful way. Instead, smart publishers will create better sites that really interact with visitors in a meaningful way. Relevant contextual advertising fills the role of one many services offered to visitors. Instead of being the “only way” to make a dime, Adsense can be used as part of a full roster of moneymaking opportunities.
Not only does this strategy allow webmasters to effectively tap into to other revenue sources (some of which are more valuable than Adsense ever was in its heyday), it also comports with Adsense’s own recommendations for improving per click values in a smart pricing environment. There are more ways to make money and one can make more money with Adsense at the same time. Regardless of what some might be announcing, there is no reason to give up on Adsense. You just need to use it differently.
Adsense did not change in a vacuum. While it lumbered toward smart pricing, web access, technology and user expectations were also in a state of flux. Today, the old methods of top-down site design premised on the old publication model is outmoded. The arrival of what many are terming “Web 2.0” reflects the convergence of several different trends. Those who will successfully use Adsense as a monetization strategy today and in the future are aware of those trends and how to approach them to effectively generate a substantial income.
Adsense has changed. Do not believe those who tell you that “business as usual” will still work like a charm. Adsense is not, however, dead. It is still a strong and vibrant means by which to earn. The old Adsense business models are dead. They just do not do the trick anymore. You can make money with Adsense, but it will require the use of strategies that merge appropriately with the current environment and trends. Sites that seek to provide real value to visitors can make use of multiple revenue earning strategies including Adsense and will succeed regardless of smart pricing adjustments.
Tips For Maximum Adsense Content Relevancy
One of the most essential aspects of getting the most out of your involvement with Google’s Adsense program is to be certain that Google serves up the most relevant ads possible on your site. The concept is easy to grasp--visitors travel to your sites in search of certain content on their topic of interest. If they see advertisements directly related to those content desires, they are far more likely to click on the ads than if they encounter only tangentially related material or, in a worst case scenario, ads that are not even related to their interests. As such, it is in your best interests to make sure your site displays relevant ads. Here are few tips for improving your content relevancy to produce more accurately targeted contextual advertising from Adsense.
FIRST THINGS FIRST. Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development. However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads.
KEYWORDS MATTER. You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads. Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well.
METATAGS. Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages’ meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt.
LOOK FOR LACKLUSTER CONTENT. Many sites to a great job of supplying content related to particular themes or keywords in the main portion of a page, but have sidebars, headers and footers filled with less targeted terms and material. Take a long look at your navigational elements and other “side of the page” text and remove keyword terminology that may be leading to irrelevant ad service. Alternatively, you can use Adsense’s section targeting tool to remove those areas from Adsense’s consideration completely, so long as you do not plan to display ad blocks or ad link units in those areas.
TIGHT THEMING. You want to keep content tightly themed. That means you do not want to feature long, rambling articles that cover multiple topics. Instead, rely upon materials that address singular issues. You also do not want to feature multiple chunks of content on disparate matters on the same page for that very same reason. The value of tight theming may extend past individual pages. Many publishers argue that Adsense tends to reward tightly-themed overall sites with more relevant ads, as well. Even though this aspect of theming is not as well researched and proven, it makes sense to follow the practice, because of the search engine optimization advantages of having a focused site.
BLOCK THE BAD ADS. Monitor your site regularly and take note when irrelevant ads appear. Then, take the time to add them to your blacklist for the site. Google does give you the ability to block individual ads via the Competitive Ad Filter. If you block out commonly served irrelevant ads, you may improve your chances of featuring more ads upon which your visitors will actually click.
The more contextually relevant the ads appearing on your site are, the more clicks you can expect to see. As such, it is important to make an effort to use a combination of proven SEO methods that also work well with Adsense and some program-specific maneuvers to secure the best possible ads on your site.
FIRST THINGS FIRST. Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development. However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads.
KEYWORDS MATTER. You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads. Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well.
METATAGS. Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages’ meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt.
LOOK FOR LACKLUSTER CONTENT. Many sites to a great job of supplying content related to particular themes or keywords in the main portion of a page, but have sidebars, headers and footers filled with less targeted terms and material. Take a long look at your navigational elements and other “side of the page” text and remove keyword terminology that may be leading to irrelevant ad service. Alternatively, you can use Adsense’s section targeting tool to remove those areas from Adsense’s consideration completely, so long as you do not plan to display ad blocks or ad link units in those areas.
TIGHT THEMING. You want to keep content tightly themed. That means you do not want to feature long, rambling articles that cover multiple topics. Instead, rely upon materials that address singular issues. You also do not want to feature multiple chunks of content on disparate matters on the same page for that very same reason. The value of tight theming may extend past individual pages. Many publishers argue that Adsense tends to reward tightly-themed overall sites with more relevant ads, as well. Even though this aspect of theming is not as well researched and proven, it makes sense to follow the practice, because of the search engine optimization advantages of having a focused site.
BLOCK THE BAD ADS. Monitor your site regularly and take note when irrelevant ads appear. Then, take the time to add them to your blacklist for the site. Google does give you the ability to block individual ads via the Competitive Ad Filter. If you block out commonly served irrelevant ads, you may improve your chances of featuring more ads upon which your visitors will actually click.
The more contextually relevant the ads appearing on your site are, the more clicks you can expect to see. As such, it is important to make an effort to use a combination of proven SEO methods that also work well with Adsense and some program-specific maneuvers to secure the best possible ads on your site.
Adsense Revenues - Streams of Alternative Profits
There are thousands, if not millions of ways to be successful on the internet. Many internet marketing ideas readily exist that someone else has developed and perfected, just waiting to be implemented. One such opportunity is using the Adsense program with none other than Google. Very quickly, anyone who has already started their Adsense program has figured out that just getting your account set up, putting the advertisement snippets on your web pages are a few helpful marketing ideas to enhance your revenue and profits.
According to Google, the Adsense program contains three distinct sections that influence the exact amount of your revenue. These are: Clickthrough rates, Page impressions, and Effective cost per thousand impressions (CPM).
It may seem simple but the truth for many is, by simply adding Google ads to any new or existing website you have will automatically maximize possible revenue streams. Google places relevant CPC (cost-per-click) and CPM ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over Adsense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.
Clickthrough rates are mathematically determined as a percentage of viewers who have chosen to click on your particular advertisement, versus the total number of impressions viewed. This number can be influenced and enhanced by carful wording, structure, and layout of the surrounding information to any given ad. Google attempts to adapt each advertisement placed to appropriately fit their ad to the content, context, and relevance of the web pages themselves. The more the information surrounding the Google ads have in common, the more specific and targeted Google is able to make their ads.
For example, if your web page is designed to focus on bicycles, you would make sure that the work "bicycles" appears prominently through the page, typically with several aspects about the bikes outlined. This greatly increases the likelihood that Google will deliver specific advertisements for bicycles to your ad pages. The net effect is delivery of targeted which in turn increases your clickthrough rate.
Page impressions simply stated are the number of occurrences web pages that contain Adsense ads are viewed for a given period of time. There is no getting around this issue. Unless you have traffic coming to your site, well maximized Adsense activities will do you no good! Increasing traffic to your site is a multi-dimensional effort that involves a multitude of different techniques and efforts. These typically include such things as a reciprocal linking strategy, article submissions, forum participation, directory submission, pay-per-click (PPC) programs, and a carefully planned and implemented search engine optimization (SEO) strategy.
Effective cost per thousand impressions (CPM). The measure of importance for CPM gauges a marketer's average revenues or earnings, per thousand clicks. The goal being to increase the CPM earnings average as high as possible. This ensures maximum profits and revenues. A key to increasing the CPM effectiveness is careful selection of keywords. Depending on the popularity of specific words, Google pays according to this popularity. Keywords that receive millions of clicks pay a much higher rate (per click) than those with low click frequency. To locate additional information about keyword research tools, simply run a search on Google. You will find information ranging from the use of search engines such as Overture, to a wide variety of keyword search tools.
Utilizing these simple techniques, you should be able to substantially increase your profits and success with the Google Adsense program. Combining these with other strategies (such as the location Google ads within a given web page) will dramatically increase both the efficiency and effectiveness of your campaign activities.
According to Google, the Adsense program contains three distinct sections that influence the exact amount of your revenue. These are: Clickthrough rates, Page impressions, and Effective cost per thousand impressions (CPM).
It may seem simple but the truth for many is, by simply adding Google ads to any new or existing website you have will automatically maximize possible revenue streams. Google places relevant CPC (cost-per-click) and CPM ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over Adsense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.
Clickthrough rates are mathematically determined as a percentage of viewers who have chosen to click on your particular advertisement, versus the total number of impressions viewed. This number can be influenced and enhanced by carful wording, structure, and layout of the surrounding information to any given ad. Google attempts to adapt each advertisement placed to appropriately fit their ad to the content, context, and relevance of the web pages themselves. The more the information surrounding the Google ads have in common, the more specific and targeted Google is able to make their ads.
For example, if your web page is designed to focus on bicycles, you would make sure that the work "bicycles" appears prominently through the page, typically with several aspects about the bikes outlined. This greatly increases the likelihood that Google will deliver specific advertisements for bicycles to your ad pages. The net effect is delivery of targeted which in turn increases your clickthrough rate.
Page impressions simply stated are the number of occurrences web pages that contain Adsense ads are viewed for a given period of time. There is no getting around this issue. Unless you have traffic coming to your site, well maximized Adsense activities will do you no good! Increasing traffic to your site is a multi-dimensional effort that involves a multitude of different techniques and efforts. These typically include such things as a reciprocal linking strategy, article submissions, forum participation, directory submission, pay-per-click (PPC) programs, and a carefully planned and implemented search engine optimization (SEO) strategy.
Effective cost per thousand impressions (CPM). The measure of importance for CPM gauges a marketer's average revenues or earnings, per thousand clicks. The goal being to increase the CPM earnings average as high as possible. This ensures maximum profits and revenues. A key to increasing the CPM effectiveness is careful selection of keywords. Depending on the popularity of specific words, Google pays according to this popularity. Keywords that receive millions of clicks pay a much higher rate (per click) than those with low click frequency. To locate additional information about keyword research tools, simply run a search on Google. You will find information ranging from the use of search engines such as Overture, to a wide variety of keyword search tools.
Utilizing these simple techniques, you should be able to substantially increase your profits and success with the Google Adsense program. Combining these with other strategies (such as the location Google ads within a given web page) will dramatically increase both the efficiency and effectiveness of your campaign activities.
Using Blogs For Affilate And Adsense Profits Combined
How do you set up a blog for effective affilate and Adsense profits?
Here is the low down of how it’s done and some of the in’s and outs of rss.
For this example I will use web hosting as the affilate product we selling on the blog.
1. Rss is great for getting the robots to visit but it will not get you visitors until
* You have quite a number of pages
* Have decent page rank…
2. Best blog platform…
> http://www.wordpress.org
3. Blog page - index page.
* A two column blog I find works the best
* The sidebar should be on the right hand of the page for SEO purposes
* Heading for your affiliate reviews shouls be first… something like “In-Dpeth, Top 5 Cheap Hosting Reviews”. Two links underneath, one going to reviews and the other to “why our reviews are more relaible than other sites”
4. Reviews of your products.
4 to 10 reviews, make them long and give info of what benefits one product has over the other and a rating for different aspects. Do not put adsense on your reviews page.
This site does it really well - http://www.keywordworkshop.com/ and it’s a blog to boot.
5. Next heading in the sidebar - “Articles”
A link going to current articles followed by a search box for your articles. Each article page is where you Adsense sits and here are some good tips…
* All links including Adsense, one color underlined.
* Research has shown the normal blue and darker blue get’s the best hits
* Adsense in the middle and at the end of all your articles… you will get less click troughs with Adsense in the borders
6. Next heading “contact Me”
Blurb… A little confused with all the info, so many choices or an aspect of one of “hosting reviews” (linked to your review page … feel free drop me an email any time.. blah blah
Then more headings after this is you wish… “My fav top ten hosting tips articles”… “Top 5 Domain Name Website Reviews”? and so on.
The way I see it, is if they are customers coming for information on a given product, service or business area, why not stick some products up and make some more money!
If they are just interested in the articles monetize those with Adsense.
And then if for any reason you have a bad Adsense month, the affilate income is there as a backup.
Here is the low down of how it’s done and some of the in’s and outs of rss.
For this example I will use web hosting as the affilate product we selling on the blog.
1. Rss is great for getting the robots to visit but it will not get you visitors until
* You have quite a number of pages
* Have decent page rank…
2. Best blog platform…
> http://www.wordpress.org
3. Blog page - index page.
* A two column blog I find works the best
* The sidebar should be on the right hand of the page for SEO purposes
* Heading for your affiliate reviews shouls be first… something like “In-Dpeth, Top 5 Cheap Hosting Reviews”. Two links underneath, one going to reviews and the other to “why our reviews are more relaible than other sites”
4. Reviews of your products.
4 to 10 reviews, make them long and give info of what benefits one product has over the other and a rating for different aspects. Do not put adsense on your reviews page.
This site does it really well - http://www.keywordworkshop.com/ and it’s a blog to boot.
5. Next heading in the sidebar - “Articles”
A link going to current articles followed by a search box for your articles. Each article page is where you Adsense sits and here are some good tips…
* All links including Adsense, one color underlined.
* Research has shown the normal blue and darker blue get’s the best hits
* Adsense in the middle and at the end of all your articles… you will get less click troughs with Adsense in the borders
6. Next heading “contact Me”
Blurb… A little confused with all the info, so many choices or an aspect of one of “hosting reviews” (linked to your review page … feel free drop me an email any time.. blah blah
Then more headings after this is you wish… “My fav top ten hosting tips articles”… “Top 5 Domain Name Website Reviews”? and so on.
The way I see it, is if they are customers coming for information on a given product, service or business area, why not stick some products up and make some more money!
If they are just interested in the articles monetize those with Adsense.
And then if for any reason you have a bad Adsense month, the affilate income is there as a backup.
Adsense can be Madsense at Times: Don’t Give Up
You are probably like myself in the fact that you initially became involved in Google’s Adsense to make lots of money and quickly. Unless you are the Uber-Genius of the Web and everything you create makes tons of money, then you have found the truth about making money as a Adsense publisher. It’s not easy!
I have been making a living with Adsense and various other affiliate marketing programs over the past three years and the lessons learned have been hard and fast.
1. There is really not a quick buck to be made unless you are running a scam on people.
2. Hard work and lots of it combined with a huge learning curve that is constantly changing so you must stretch your mind and change with it.
3. You need to make lots of friends on the net to support one another in this industry - Things like one way linking – Ad placement – Graphics Design – Web Site creation – Blog layouts – just to name a few.
4. You need time unless you have a few buddies working at Google, Yahoo, MSN and few universities. It takes time for all of the search engines and linking to take effect. Yes there are some tricks to faster search engine emersion but they catch on to these and you can be considered a black hat SEO guy/gal and that is not good.
5. You need to treat your business like a business and respect it – Anything that is free is not respected.
6. Have a goal – I would like to start my own little diner here our little town so my goal is to create enough capital with Adsense, Amazon and a few others to have my bills paid off, create my diner, and maybe even a bakery next door – Have a office in the back to keep tabs on the Adsense Empire that we have created and live life a little easier.
So if you are getting down about how little you are making – Print this list out and keep it next to your monitor – on your fridge or where ever and re-read it from time to time – You are not alone in this quest – You really are not alone.
One more tip – Whatever ever your goal is, break it down to smaller pieces and put a number on it – Like if you want to make $100,000 USD per year – then that would be $273.98 per day x 365 days per year. Take a stack of post it notes and write $273.98 along with Adsense below it and put them every where in your home that you go during the day. I even have one on the dash of car to remind my wife and myself.
I have been making a living with Adsense and various other affiliate marketing programs over the past three years and the lessons learned have been hard and fast.
1. There is really not a quick buck to be made unless you are running a scam on people.
2. Hard work and lots of it combined with a huge learning curve that is constantly changing so you must stretch your mind and change with it.
3. You need to make lots of friends on the net to support one another in this industry - Things like one way linking – Ad placement – Graphics Design – Web Site creation – Blog layouts – just to name a few.
4. You need time unless you have a few buddies working at Google, Yahoo, MSN and few universities. It takes time for all of the search engines and linking to take effect. Yes there are some tricks to faster search engine emersion but they catch on to these and you can be considered a black hat SEO guy/gal and that is not good.
5. You need to treat your business like a business and respect it – Anything that is free is not respected.
6. Have a goal – I would like to start my own little diner here our little town so my goal is to create enough capital with Adsense, Amazon and a few others to have my bills paid off, create my diner, and maybe even a bakery next door – Have a office in the back to keep tabs on the Adsense Empire that we have created and live life a little easier.
So if you are getting down about how little you are making – Print this list out and keep it next to your monitor – on your fridge or where ever and re-read it from time to time – You are not alone in this quest – You really are not alone.
One more tip – Whatever ever your goal is, break it down to smaller pieces and put a number on it – Like if you want to make $100,000 USD per year – then that would be $273.98 per day x 365 days per year. Take a stack of post it notes and write $273.98 along with Adsense below it and put them every where in your home that you go during the day. I even have one on the dash of car to remind my wife and myself.
Adsense Income Secrets to Success
Adsense sites need planning and work to be successful. If you are thinking of producing sites for adsense income, or perhaps you already have sites that are not producing a good income if any.
To be successful, takes a lot of work no matter what you may read because there are so many people promoting products that promise to make adsense income easy.
Well some of these products may help, but there is no simple solution to receiving great income quickly.
Extensive planning is required before you start. It is important to carefully consider the topics or niches that will be targeted. It is very important to see what type of competition there is for certain niches.
If you are beginning with your adsense sites, it is better to start with niches that are not too competitive. The reasons for this are that in any niche it will take time to get traffic to the sites and make money.
Extensive keyword research must be carried out before building new sites. It is far better to target say 20 keywords that are not at the top of the keyword results.
Many newcomers make the mistake of seeing the high prices that certain words achieve, but do not realise what is involved to compete with these words.
So choose 20 related words to the main keyword, and then build a page for each of these sub keywords. It is very important to have closely themed sites as well, meaning that you are not trying to offer information on a variety of subjects.
Search engines are now looking for sites that offer their visitors good quality information following the keyword searches entered.
It is also important to have sites that are easy to navigate, so that visitors are able to find what they are looking for easily. Clear navigation linking is essential.
Another point to remember is that search engines will reward sites that are constantly updated with new content. It is best to work to a plan with new sites that allow new content to be added on a weekly basis.
Incoming links to sites are very important to achieve good rankings in the search engines. There is only so much on site optimisation that can be done. This includes different keywords and descriptions for each page, use of H1, H2, H3 tags etc.
It is essential that good quality original content is offered to visitors. Due to the abuse that occurred in the past where many people were using various software to produce hundreds of pages of worthless content in literally a matter of minutes to try to make money with adsense.
It is a good idea to work on getting links back to sites on a weekly basis also. Another good idea is to register with directories also on a regular basis.
Adsense can be a good source of income, but it involves a lot of work before the results appear. Extensive research must be carried out to check competition. It is vital to do thorough keyword testing. Then produce sites that are closely themed with a separate page for each targeted keyword. Then new content and links must be on the agenda for good adsense results.
To be successful, takes a lot of work no matter what you may read because there are so many people promoting products that promise to make adsense income easy.
Well some of these products may help, but there is no simple solution to receiving great income quickly.
Extensive planning is required before you start. It is important to carefully consider the topics or niches that will be targeted. It is very important to see what type of competition there is for certain niches.
If you are beginning with your adsense sites, it is better to start with niches that are not too competitive. The reasons for this are that in any niche it will take time to get traffic to the sites and make money.
Extensive keyword research must be carried out before building new sites. It is far better to target say 20 keywords that are not at the top of the keyword results.
Many newcomers make the mistake of seeing the high prices that certain words achieve, but do not realise what is involved to compete with these words.
So choose 20 related words to the main keyword, and then build a page for each of these sub keywords. It is very important to have closely themed sites as well, meaning that you are not trying to offer information on a variety of subjects.
Search engines are now looking for sites that offer their visitors good quality information following the keyword searches entered.
It is also important to have sites that are easy to navigate, so that visitors are able to find what they are looking for easily. Clear navigation linking is essential.
Another point to remember is that search engines will reward sites that are constantly updated with new content. It is best to work to a plan with new sites that allow new content to be added on a weekly basis.
Incoming links to sites are very important to achieve good rankings in the search engines. There is only so much on site optimisation that can be done. This includes different keywords and descriptions for each page, use of H1, H2, H3 tags etc.
It is essential that good quality original content is offered to visitors. Due to the abuse that occurred in the past where many people were using various software to produce hundreds of pages of worthless content in literally a matter of minutes to try to make money with adsense.
It is a good idea to work on getting links back to sites on a weekly basis also. Another good idea is to register with directories also on a regular basis.
Adsense can be a good source of income, but it involves a lot of work before the results appear. Extensive research must be carried out to check competition. It is vital to do thorough keyword testing. Then produce sites that are closely themed with a separate page for each targeted keyword. Then new content and links must be on the agenda for good adsense results.
Content Site Good for Adsense
The most popular ad network for independent publishers is Google's AdSense program. AdSense is a "pay per click" (PPC) program, where you earn money each time one of your readers clicks on a Google-served ad. Since you earn money on clicks, rather than completed sales, PPC ad networks can provide a more reliable source of income for sites whose readers are not looking to make a purchase right away. Other notable PPC ad networks include the Yahoo! Publisher Network and Ad Voyager.
To know why Adsense is essential for your content sites is to know first how this works.
The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
Once registered with a merchant's program, you can create an ad or product link on your site using a snippet of Web code downloaded from the retailer. Some merchants go further and allow you to create virtual storefronts that match the design of your site, but where the retailer still handles all the inventory and commerce. Be careful setting up such arrangements -- unless you want customers coming to you for return and refund questions instead of to the retailer.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates.
If you are certain that your content is unique and valuable enough that readers would be willing to pay for it, you'll need to select a way to handle payments from your readers. The system could be as easy as asking readers mail you a check in exchange for your putting them on e-mail content distribution list -- a method which offers the advantage of not requiring any advanced Web server security set-up.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Most PPC ads are text, but some PPC networks also sell image and Flash ads. Ads are sold and displayed based on an auction system, where advertisers bid on selected keywords and phrases that appear on network websites. The ad network looks for webpages displaying its ad code, then matches what it determines the content of a webpage to be with the most appropriate keywords and phrases that advertisers have bid upon.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously.
To know why Adsense is essential for your content sites is to know first how this works.
The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
Once registered with a merchant's program, you can create an ad or product link on your site using a snippet of Web code downloaded from the retailer. Some merchants go further and allow you to create virtual storefronts that match the design of your site, but where the retailer still handles all the inventory and commerce. Be careful setting up such arrangements -- unless you want customers coming to you for return and refund questions instead of to the retailer.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates.
If you are certain that your content is unique and valuable enough that readers would be willing to pay for it, you'll need to select a way to handle payments from your readers. The system could be as easy as asking readers mail you a check in exchange for your putting them on e-mail content distribution list -- a method which offers the advantage of not requiring any advanced Web server security set-up.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Most PPC ads are text, but some PPC networks also sell image and Flash ads. Ads are sold and displayed based on an auction system, where advertisers bid on selected keywords and phrases that appear on network websites. The ad network looks for webpages displaying its ad code, then matches what it determines the content of a webpage to be with the most appropriate keywords and phrases that advertisers have bid upon.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously.
Why and Where to Place Google Adsense Ads on Your Web Pages
Deciding Where to Place Your Google Ads on Your Web Pages so That They Will Be Most Profitable
This is one of the best parts of the whole Google Adsense experience. No one else gets to make this decision except you. It’s your page. You get to decide how many ( up to 3 ads per page), what colors and shapes you will use and on what part of the page the ad will be placed. Should you place your ads at the top or bottom? In the middle of the text? To the left or right?
The most important decision should be based on the needs of the visitors to your site? What are they looking for? Are they there to read or merely to browse. If they are there to read an entire article, say, you might try placing your ads at the bottom of the page so they will have something to do next. Some publishers swear by placing the ads at the top left of the page because they think customers look there first.
The fun thing is experimenting with all the possibilities. Try different ad locations and different colors for a week and note the differences in your reports. When you hit on something successful, you’ll see the difference.
Profile of Bloggerparty.com For Those Who May Want To Use it For Google Ads
Blogger Party is another blog hosting website where you can make money with Google Adsense. You create an account and use the publisher id you got when you created your Google Adsense account. If you have not done that yet, that is the first step to making money with your blogs.
At bloggerparty.com, targeted Google Adsense ads will be displayed on your blog pages. Fifty percent of that time, the ads will have your Google Adsense publishers ID and the other fifty percent of the time they will have Blogger Party’s Adsense ID or split between them and the person who referred you. That’s right, referrals get 25% of the ad time, which comes out of Blogger Party’s share and not the original blogger’s or the referral’s.
Blogger Party promises “party points” any time you write something or comment on someone else’s blog. They don’t do anything as yet, but later you will be able to trade them in for prizes according to Blogger Party’s admin.
This is one of the best parts of the whole Google Adsense experience. No one else gets to make this decision except you. It’s your page. You get to decide how many ( up to 3 ads per page), what colors and shapes you will use and on what part of the page the ad will be placed. Should you place your ads at the top or bottom? In the middle of the text? To the left or right?
The most important decision should be based on the needs of the visitors to your site? What are they looking for? Are they there to read or merely to browse. If they are there to read an entire article, say, you might try placing your ads at the bottom of the page so they will have something to do next. Some publishers swear by placing the ads at the top left of the page because they think customers look there first.
The fun thing is experimenting with all the possibilities. Try different ad locations and different colors for a week and note the differences in your reports. When you hit on something successful, you’ll see the difference.
Profile of Bloggerparty.com For Those Who May Want To Use it For Google Ads
Blogger Party is another blog hosting website where you can make money with Google Adsense. You create an account and use the publisher id you got when you created your Google Adsense account. If you have not done that yet, that is the first step to making money with your blogs.
At bloggerparty.com, targeted Google Adsense ads will be displayed on your blog pages. Fifty percent of that time, the ads will have your Google Adsense publishers ID and the other fifty percent of the time they will have Blogger Party’s Adsense ID or split between them and the person who referred you. That’s right, referrals get 25% of the ad time, which comes out of Blogger Party’s share and not the original blogger’s or the referral’s.
Blogger Party promises “party points” any time you write something or comment on someone else’s blog. They don’t do anything as yet, but later you will be able to trade them in for prizes according to Blogger Party’s admin.
Essential For Content Sites wity Adsense
To know why Adsense is essential for your content sites is to know first how this works.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.
The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.
The Death Of Adsense For Web Publishers
For three years tens of thousands of webmasters have been making incomes ranging from a few dollars a month to five figure sums per month – with Google’s contextual advertising program –Adsense.
Indeed many Internet Gurus have made substantial profits by telling people how to monetise their website traffic by putting Adsense on it.
Adsense revenues are shared between Google and the Adsense Publisher … the website owner – up to now a nice cosy and profitable arrangement.
Google has always been cautious about revealing the ratio of payout to the publishers for Adsense clicks compared to the amount that the advertiser pays for the Adwords … but the feeling among Adsense Publishers is that the percentage has been dropping steadily over the past three years – if you are a number cruncher, you may try to interpret the financial data from Google itself here: http://investor.google.com/fin_data.html
In the past there was one price for Adword keywords, whether they appeared in Google Search results or as Adsense Ads on individual Adsense Publishers websites – that was fine as an Adsense Publisher might get, say $4 from a click for a $6 Adword – remember nobody knows exactly because Google will not tell!
Individual websites that publish Adsense are known as Google’s content network.
On 22 November 2005 Google made a change to their Adwords advertising program - they allowed advertisers to bid different amounts for the Ads that would appear in Google Search results and for the Ads that would appear on individual Adsense Publishers websites.
So an advertiser might bid $5 for a click from Google and 5 cent for a click from an Adsense Publisher in the content network … Ouch if you happen to be that Adsense Publisher!
Is it the end of the road for Adsense Publishers?
Is there life after Adsense?
What can Adsense Publishers do to make up for the drop in revenues?
Is it possible to make much more from your website than you were making with Adsense – maybe this was a blessing in disguise!
Indeed many Internet Gurus have made substantial profits by telling people how to monetise their website traffic by putting Adsense on it.
Adsense revenues are shared between Google and the Adsense Publisher … the website owner – up to now a nice cosy and profitable arrangement.
Google has always been cautious about revealing the ratio of payout to the publishers for Adsense clicks compared to the amount that the advertiser pays for the Adwords … but the feeling among Adsense Publishers is that the percentage has been dropping steadily over the past three years – if you are a number cruncher, you may try to interpret the financial data from Google itself here: http://investor.google.com/fin_data.html
In the past there was one price for Adword keywords, whether they appeared in Google Search results or as Adsense Ads on individual Adsense Publishers websites – that was fine as an Adsense Publisher might get, say $4 from a click for a $6 Adword – remember nobody knows exactly because Google will not tell!
Individual websites that publish Adsense are known as Google’s content network.
On 22 November 2005 Google made a change to their Adwords advertising program - they allowed advertisers to bid different amounts for the Ads that would appear in Google Search results and for the Ads that would appear on individual Adsense Publishers websites.
So an advertiser might bid $5 for a click from Google and 5 cent for a click from an Adsense Publisher in the content network … Ouch if you happen to be that Adsense Publisher!
Is it the end of the road for Adsense Publishers?
Is there life after Adsense?
What can Adsense Publishers do to make up for the drop in revenues?
Is it possible to make much more from your website than you were making with Adsense – maybe this was a blessing in disguise!
3 Reasons Why Adsense Is Essential For Content Sites
To understand the importance of Adsense to your content site, you must first be familiar with how it works.
If you really think about it, the concept is quite easy to comprehend. A java script is inserted into a certain website by the publisher or the webmaster. Each time the page is opened, the java script will access advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
All of the tracking and payments are handled by the search engine, thereby providing a simple way for webmasters to show content-sensitive and targeted advertisements without the administrative headaches of marketing and so forth. It would appear that there is no shortage of advertisers in the program and this allows webmasters to focus on making cash from these search engines.
Because Adsense has already come a long way in understanding the needs of publishers and webmasters, this is the first reason for having it on your site. It has also continued with updating the appearance of a more advanced system, allowing full customisation of the advertisements. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
There is also a possibility of more than one click through when the visitor is not aware of what they are actually clicking on. It may also appeal to the people visiting and they may take the next step of finding out more information. This way the people behind the Adsense will get their content read and making profit in the process.
Reason number two is that Adsense publishers can track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the ability to observe how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
Because of real-time reporting, the efficiency of any alterations can be assessed quickly. It will be apparent what people are making the most clicks on, therefore allowing the webmasters the ability to meet the changing demands while generating cash. Webmasters are also able to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The third and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. This increases the possibility that a prospective web surfer will have an interest in their product and services as a result of the content and its constant maintenance. Unlike those who are not using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more targeted the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content was the most important factor and was taken quite seriously. It still is but its importance has increased with the allure of money.
If you really think about it, the concept is quite easy to comprehend. A java script is inserted into a certain website by the publisher or the webmaster. Each time the page is opened, the java script will access advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
All of the tracking and payments are handled by the search engine, thereby providing a simple way for webmasters to show content-sensitive and targeted advertisements without the administrative headaches of marketing and so forth. It would appear that there is no shortage of advertisers in the program and this allows webmasters to focus on making cash from these search engines.
Because Adsense has already come a long way in understanding the needs of publishers and webmasters, this is the first reason for having it on your site. It has also continued with updating the appearance of a more advanced system, allowing full customisation of the advertisements. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
There is also a possibility of more than one click through when the visitor is not aware of what they are actually clicking on. It may also appeal to the people visiting and they may take the next step of finding out more information. This way the people behind the Adsense will get their content read and making profit in the process.
Reason number two is that Adsense publishers can track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the ability to observe how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.
Because of real-time reporting, the efficiency of any alterations can be assessed quickly. It will be apparent what people are making the most clicks on, therefore allowing the webmasters the ability to meet the changing demands while generating cash. Webmasters are also able to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The third and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. This increases the possibility that a prospective web surfer will have an interest in their product and services as a result of the content and its constant maintenance. Unlike those who are not using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, the more targeted your content is, the more targeted the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content was the most important factor and was taken quite seriously. It still is but its importance has increased with the allure of money.
The Surefire Way To Make Money With Google Adsense!
Thousands of savvy webmasters and bloggers are making money with Google adsense. Google send them a check every month like clockwork. This is happening everywhere in the world. Kids, Mom and Dads just place the adsense code on their sites, and they wait for their checks.
If you are not making money with adsense, you are leaving a lot of money on the table. Google pay, and can pay a lot. Personally, I really like the fact that Google want to help me to pay the bills.
You can have your Internet connection and web hosting monthly fees paid by Google, while doing nothing. If you already have a website, all that you need to do get some traffic, and get your visitors to click on your ads.
The best thing is that you don't need any experience at all. I recently read the story of a teenager who was only seventy years old, and was receiving checks every month in the mail. He was very happy, until his mother closed his account, because she thought that he was involved in selling drugs, or something illegal!
He came to our forum, and explained his situation. Unfortunately, in that situation, nobody was a able to help him... If kids and teenagers are making money with adsense, everybody can do it.
To make more money with adsense contextual advertising, you need to have a good amount of traffic to your website. Although many Internet Marketers are struggling to have thousands of visitors to their site every month, there are many opportunities to get that traffic, easily and without spending a lot of money in advertising.
You must follow that strategy, because it is working like a charm. Before you discover how to drive thousands of visitors to your sites, let me ask you a question: when you were in school, did you enjoy writing? If yes, you will benefit from the technique I am going to reveal, but first you need to revise your writing skills.
The technique that you must add at your arsenal to make a lot of money with adsense is article marketing. Here is how you must do it: you write interesting articles on your chosen subject, and you distribute them to article directories, e-zine publishers, and announcement groups.
For the article method to be effective, you need to write more than a simple article. You will need to use the right keywords in your articles. The right ingredients to be successful with adsense and article marketing are:
1. Write quality and original content
2. Write keyword and phrase rich articles
3. Add a link to your website in the bio box
4. Simply place your adsense ads on that page
5. Add targeted keyword on that same webpage
6. Do not place the same article on your webpage
That strategy is really effective, and you want to add it today to your online marketing. Note that you don't need to write your main keyword in every sentences. Just focus on writing a quality article that both human and search engines with love, and that will guarantee a nice adsense income.
The new Google algorythm tend to prefer phrase rich original content and keyword rich content. If you focus on that article marketing strategy, you will make money with Google adsense because you will get targeted traffic to your websites.
The magic is that when Google search engine will crawl your page, they will understand the content of your webpage (because you wisely chose your keywords), and give you very target contextual ads. Your visitors will click on these ads more often, and you will make more adsense money.
When Google send your first adsense checks, you will want to earn more money with adsense, and it's easy to do so. You just need more websites, and more articles.
If you are not making money with adsense, you are leaving a lot of money on the table. Google pay, and can pay a lot. Personally, I really like the fact that Google want to help me to pay the bills.
You can have your Internet connection and web hosting monthly fees paid by Google, while doing nothing. If you already have a website, all that you need to do get some traffic, and get your visitors to click on your ads.
The best thing is that you don't need any experience at all. I recently read the story of a teenager who was only seventy years old, and was receiving checks every month in the mail. He was very happy, until his mother closed his account, because she thought that he was involved in selling drugs, or something illegal!
He came to our forum, and explained his situation. Unfortunately, in that situation, nobody was a able to help him... If kids and teenagers are making money with adsense, everybody can do it.
To make more money with adsense contextual advertising, you need to have a good amount of traffic to your website. Although many Internet Marketers are struggling to have thousands of visitors to their site every month, there are many opportunities to get that traffic, easily and without spending a lot of money in advertising.
You must follow that strategy, because it is working like a charm. Before you discover how to drive thousands of visitors to your sites, let me ask you a question: when you were in school, did you enjoy writing? If yes, you will benefit from the technique I am going to reveal, but first you need to revise your writing skills.
The technique that you must add at your arsenal to make a lot of money with adsense is article marketing. Here is how you must do it: you write interesting articles on your chosen subject, and you distribute them to article directories, e-zine publishers, and announcement groups.
For the article method to be effective, you need to write more than a simple article. You will need to use the right keywords in your articles. The right ingredients to be successful with adsense and article marketing are:
1. Write quality and original content
2. Write keyword and phrase rich articles
3. Add a link to your website in the bio box
4. Simply place your adsense ads on that page
5. Add targeted keyword on that same webpage
6. Do not place the same article on your webpage
That strategy is really effective, and you want to add it today to your online marketing. Note that you don't need to write your main keyword in every sentences. Just focus on writing a quality article that both human and search engines with love, and that will guarantee a nice adsense income.
The new Google algorythm tend to prefer phrase rich original content and keyword rich content. If you focus on that article marketing strategy, you will make money with Google adsense because you will get targeted traffic to your websites.
The magic is that when Google search engine will crawl your page, they will understand the content of your webpage (because you wisely chose your keywords), and give you very target contextual ads. Your visitors will click on these ads more often, and you will make more adsense money.
When Google send your first adsense checks, you will want to earn more money with adsense, and it's easy to do so. You just need more websites, and more articles.
Four Key Requirements to Profiting with Google Adsense
Google Adsense is no longer a secret. The cat is out of the bag, and thousands of books have been written on how to compromise Google's intellect, and generate ridiculously high profits by placing sponsored links on websites. When Google Adsense was first introduced, not many people knew about it, but the ones who did were reaping the rewards. Some website owners could earn an average income of $2,000 a month of click throughs alone. It wasn't long before everyone put Google ads on their sites, and revenues quickly decreased. Those that were making $5,000 a month were now only making $500 a month. Google became aware of the rising cases of click fraud, and redesigned the entire program. Google began to lower the PR rating of the site, or completely blacklisted them on the Google index altogether. Many people relied month after month for the Google income, and soon realized they needed to find another way to make more, or play Google's game. Google defeated many who played, but one specific gentleman from Britain, cracked the secret to winning the game, and he has allowed for me to share a few of the secrets he uses to make over $20,000 a month from Google alone. He has created several videos, showing the exact steps he takes to generate the revenue from his site. Below are four of the most important things you must do to increase profits with Google Adsense.
1. Although you are advertising companies ads, you don't want to make it look like a blatant ad. You want your ads to blend in with your site. Try to use colors that compliment your site, and make sure you play with the borders. Sometimes borders look like they are part of the site, and some stick out like ads. Every site will be different. If you do have a border, make sure it is close in color or theme with the site.
2. I always place ads in between the main paragraph on every one of my pages. Make sure the colors are the same, and the text needs to be the same size. I never add borders when I do this because the ad will stick out like a soar thumb.
3. Take full advantage of your right to make money on these ads. This means use the maximum amount of ads Google allows on every page. You can use four of the box ads, and 3 of the text ads. Place your ads at the very top of your page, the middle of your main text, both sides of the page, and the very bottom of the page. Remember to make it blend in, and if it doesn't, don't leave it there, consider changing the color, size, or location altogether.
4. Add Pictures to your site next to your Google ads. Remove the border, and place them on top or on side of your ads. I recommend using Google Banner size "728" x "90" and then placing the ads below the picture.
Tip #4 alone will increase your clickthrough rate by over 1400%. Before you go and find pictures, place a "728" x "90" Google ad on your site, and refresh your site a few times to see what the Google ads are related to. Then search online for images related to what the Google text displays. You can go to google and type "royalty free images" and you will find several sites related to what you are searching for. You might want to ad a keyword when searching for images. Perhaps have a site about soccer, and you want soccer images. You can type in "Soccer royalty free images" or "soccer ball royalty free images". I don't remember the exact code you use to add the pictures above the Google ads, but you can watch Michael Cheney's Video's, and see how he earns over $20,000 a month with simple ads on his site. Plus he explains a lot about earning money with ebay, and about a billion other ways to make money. The guy is a real genius, and I would recommend anybody who wants to learn Google Adsense secrets to atleast visit his site, and see what all the hype is about.
1. Although you are advertising companies ads, you don't want to make it look like a blatant ad. You want your ads to blend in with your site. Try to use colors that compliment your site, and make sure you play with the borders. Sometimes borders look like they are part of the site, and some stick out like ads. Every site will be different. If you do have a border, make sure it is close in color or theme with the site.
2. I always place ads in between the main paragraph on every one of my pages. Make sure the colors are the same, and the text needs to be the same size. I never add borders when I do this because the ad will stick out like a soar thumb.
3. Take full advantage of your right to make money on these ads. This means use the maximum amount of ads Google allows on every page. You can use four of the box ads, and 3 of the text ads. Place your ads at the very top of your page, the middle of your main text, both sides of the page, and the very bottom of the page. Remember to make it blend in, and if it doesn't, don't leave it there, consider changing the color, size, or location altogether.
4. Add Pictures to your site next to your Google ads. Remove the border, and place them on top or on side of your ads. I recommend using Google Banner size "728" x "90" and then placing the ads below the picture.
Tip #4 alone will increase your clickthrough rate by over 1400%. Before you go and find pictures, place a "728" x "90" Google ad on your site, and refresh your site a few times to see what the Google ads are related to. Then search online for images related to what the Google text displays. You can go to google and type "royalty free images" and you will find several sites related to what you are searching for. You might want to ad a keyword when searching for images. Perhaps have a site about soccer, and you want soccer images. You can type in "Soccer royalty free images" or "soccer ball royalty free images". I don't remember the exact code you use to add the pictures above the Google ads, but you can watch Michael Cheney's Video's, and see how he earns over $20,000 a month with simple ads on his site. Plus he explains a lot about earning money with ebay, and about a billion other ways to make money. The guy is a real genius, and I would recommend anybody who wants to learn Google Adsense secrets to atleast visit his site, and see what all the hype is about.
Adsense Alternatives
Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.
But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.
AllFeeds (http://www.allfeeds.com/?action=publishers)
AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.
MarketBanker (http://www.marketbanker.com/mb/sell.php)
MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.
BidClix ( http://www.bidclix.com/PubTop.html)
BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.
Chitika (http://www.realcontext.com/index.php?option=RealContext:+Contextual+Targeting+Engine)
RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.
AdHearus (http://adhearus.com/webmaster.php)
AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.
AffiliateSensor (http://www.affiliatesensor.com/)
AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).
Kanoodle Bright Ads (http://www.kanoodle.com/about/brightads.cool)
Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.
TargetPoint (http://publisher.targetpoint.com)
TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.
Clicksor (http://www.clicksor.com)
Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period
But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.
AllFeeds (http://www.allfeeds.com/?action=publishers)
AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.
MarketBanker (http://www.marketbanker.com/mb/sell.php)
MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.
BidClix ( http://www.bidclix.com/PubTop.html)
BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.
Chitika (http://www.realcontext.com/index.php?option=RealContext:+Contextual+Targeting+Engine)
RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.
AdHearus (http://adhearus.com/webmaster.php)
AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.
AffiliateSensor (http://www.affiliatesensor.com/)
AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).
Kanoodle Bright Ads (http://www.kanoodle.com/about/brightads.cool)
Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.
TargetPoint (http://publisher.targetpoint.com)
TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.
Clicksor (http://www.clicksor.com)
Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period
Buffering Your AdSense Income With an Email List
Do you remember the early personal CD players that would skip if you stepped too hard, or went downstairs, or hit a bump in the road, or just because they seemed to feel that what you wanted at that precise moment was to hear a skipping CD?
The later models didn't skip nearly as much (if at all), because of buffering. Those models would read a few seconds of music ahead of time and save it, and then play the music from memory instead of directly off the CD.
That way, if the CD skipped, it still had 15 or 20 seconds of music to play from memory before needing to read off of the CD again. This gave the CD time to get back into alignment. When it realigned, the CD player filled the buffer back up, and voila, there was no break in the music because of the skip.
No, this is not a history lesson in personal electronics. This is about buffering. If your income is based heavily on AdSense revenue, you need to be creating income buffers. Why?
AdSense has dramatically changed over the past couple of years, and the search engines that feed AdSense income have changed dramatically as well. Many people who were earning high 5 figure monthly incomes from AdSense have dropped back down to the low 4's. If they didn't have any buffers in place they were probably in trouble.
Smart Pricing can make sudden and drastic changes to your Earnings Per Click (EPC) as well, slashing your income in half, or worse. If you're one of the people who just use AdSense as extra money or to pay for your web site's costs, it's not a problem. Buf if you rely on your AdSense income, you need buffers.
The best buffer, in my opinion, is a list of names and email addresses of people who are interested in your web site's content. Even if your site stopped receiving any traffic from search engines, you could email your list and earn enough to keep your business going strong while you worked on other forms of new traffic.
It's common for sites that offer products to build a list, but content site owners often seem to think that it's not necessary for them. That somehow, because they are a content site, people don't need to be reminded of the great new article that was just posted or the latest discussion forum topics that might interest their past visitors. It's like they're thinking, "those visitors will come back because we have great content."
Wrong!
Some people will come back, yes, but most of us are very busy people and unless reminded we will quickly forget about your web site. Why do you think eBay and Amazon still advertise all over the place? Is there anyone on the planet who doesn't already know who they are and what they do? Not many.
But even eBay and Amazon need to remind people that they're out there. If I'm thinking that I need to buy a used riding mower for my lawn and I happen to catch an eBay commercial on my way home on the train, I might just go to eBay and see what they've got.
Or if I'm listening to an interview on the news about an author and his latest best seller, and Amazon has a commercial spot in between the news casts, I might go to Amazon to buy the book.
You have got to remind people that you are there. Have an opt-in box on every page of every web site you own. Let people give you their name and email address, and when you post a new article, let them know about it.
Or maybe once a week send out a list of the most active threads on your discussion forum. I did that with great success with one of the forums I ran. Traffic spiked every time I sent out that email. And more traffic means more AdSense clicks, which means more money for you.
Plus, the more people are reminded of your site, and the more they go back, the more it's on their mind. If it's on their mind they'll tell other people about it, which results in more traffic to your site.
Also, with a big list of people interested in your web site's topic, if you find a great product that matches the topic you can send a product offer out to your list. They'll be glad to know about the product, some will buy, and you'll earn more than just AdSense income from them. Limit the product offers or just work them into your other emails to keep your unsubscribe rates low and not annoy your list.
Your goal is to convert your visitors into users and customers, and to reach a "critical mass" of users and customers that would keep your business flowing even if your site dropped out of the search engines completely.
Like those new CD players, when your AdSense business "skips", you need a buffer. And the best business buffer is a strong list of your users and customers.
The later models didn't skip nearly as much (if at all), because of buffering. Those models would read a few seconds of music ahead of time and save it, and then play the music from memory instead of directly off the CD.
That way, if the CD skipped, it still had 15 or 20 seconds of music to play from memory before needing to read off of the CD again. This gave the CD time to get back into alignment. When it realigned, the CD player filled the buffer back up, and voila, there was no break in the music because of the skip.
No, this is not a history lesson in personal electronics. This is about buffering. If your income is based heavily on AdSense revenue, you need to be creating income buffers. Why?
AdSense has dramatically changed over the past couple of years, and the search engines that feed AdSense income have changed dramatically as well. Many people who were earning high 5 figure monthly incomes from AdSense have dropped back down to the low 4's. If they didn't have any buffers in place they were probably in trouble.
Smart Pricing can make sudden and drastic changes to your Earnings Per Click (EPC) as well, slashing your income in half, or worse. If you're one of the people who just use AdSense as extra money or to pay for your web site's costs, it's not a problem. Buf if you rely on your AdSense income, you need buffers.
The best buffer, in my opinion, is a list of names and email addresses of people who are interested in your web site's content. Even if your site stopped receiving any traffic from search engines, you could email your list and earn enough to keep your business going strong while you worked on other forms of new traffic.
It's common for sites that offer products to build a list, but content site owners often seem to think that it's not necessary for them. That somehow, because they are a content site, people don't need to be reminded of the great new article that was just posted or the latest discussion forum topics that might interest their past visitors. It's like they're thinking, "those visitors will come back because we have great content."
Wrong!
Some people will come back, yes, but most of us are very busy people and unless reminded we will quickly forget about your web site. Why do you think eBay and Amazon still advertise all over the place? Is there anyone on the planet who doesn't already know who they are and what they do? Not many.
But even eBay and Amazon need to remind people that they're out there. If I'm thinking that I need to buy a used riding mower for my lawn and I happen to catch an eBay commercial on my way home on the train, I might just go to eBay and see what they've got.
Or if I'm listening to an interview on the news about an author and his latest best seller, and Amazon has a commercial spot in between the news casts, I might go to Amazon to buy the book.
You have got to remind people that you are there. Have an opt-in box on every page of every web site you own. Let people give you their name and email address, and when you post a new article, let them know about it.
Or maybe once a week send out a list of the most active threads on your discussion forum. I did that with great success with one of the forums I ran. Traffic spiked every time I sent out that email. And more traffic means more AdSense clicks, which means more money for you.
Plus, the more people are reminded of your site, and the more they go back, the more it's on their mind. If it's on their mind they'll tell other people about it, which results in more traffic to your site.
Also, with a big list of people interested in your web site's topic, if you find a great product that matches the topic you can send a product offer out to your list. They'll be glad to know about the product, some will buy, and you'll earn more than just AdSense income from them. Limit the product offers or just work them into your other emails to keep your unsubscribe rates low and not annoy your list.
Your goal is to convert your visitors into users and customers, and to reach a "critical mass" of users and customers that would keep your business flowing even if your site dropped out of the search engines completely.
Like those new CD players, when your AdSense business "skips", you need a buffer. And the best business buffer is a strong list of your users and customers.
Make More From AdSense By Removing AdSense!
To date, I've talked about the importance of sites based on a tight theme and how you don't want to try and cover a hundred unrelated topics on one website. SmartPricing does not treat you well when you have unrelated topics on the same site.
However, there is something else that seems to defy logic that will often improve your AdSense earnings:
Remove AdSense from off your pages.
Woah! REMOVE AdSense? How can you make more money FROM AdSense if you REMOVE it?
Ok, that's a bit dramatic. You obviously don't want to take AdSense off of all of your pages. But you do not want to be showing AdSense on pages that show very badly targetted ads, especially if those pages are getting a lot of traffic.
Remember that SmartPricing takes a number of things into account when figuring out how much you should earn per click, and remember that the conversion rate of your site is one of those things.
If AdSense is showing ads that aren't very relevant to your pages, then the clicks you're getting on those pages are going to be what I call "passive interest" clicks–clicks that are just out of curiosity and not out of a real desire to buy or a genuine interest in the product shown in the ad.
The more passive interest clicks you get, the lower your conversion rate will be, since these kinds of clicks rarely result in anybody buying anything. SmartPricing takes a look at your conversion rate, sees that it's low, and the next thing you know your earnings go DOWN even though you have MORE pages.
On the other hand, if you take AdSense off of those pages that aren't showing good, targeted ads, then the reverse hapens: your conversion rate goes up, SmartPricing takes note and increases your earnings per click accordingly.
It is very often the case that you will make more from SmartPricing liking all of your pages than from SmartPricing liking most of your pages and hating a few of the others.
This is one of the flaws in SmartPricing. It's not based on the performance of the individual page, but rather on the performance of the site as a whole (and some think it's based on the performance of your entire account).
In a perfect world, AdSense should take note of which pages are performing well or badly, and reward or penalize each individual page's earnings per click and not the entire site's. But that's not how it works, at least not now.
I just read a thread at a popular AdSense forum where a webmaster who gets 70,000 page views a day put AdSense on a section of his site where the ads shown weren't very targeted. He ran that way for a month and although the new section added 15,000 page views a day, his earnings actually DROPPED 20% over the month. Ouch.
So take a day and remove AdSense from the pages or sections of your site that tend to show badly targeted ads, and let it run that way for about two weeks.
If you see that your earnings rise, then goody for you! If your earnings go down, then SmartPricing either liked those pages for a reason other than the conversion rate (not likely), or your site as a whole is not liked by SmartPricing, and those pages alone were not the problem.
Lastly, if you put AdSense on a page or a section of your site and the ads showing are not well targeted, look out! Next time SmartPricing does it's calculation (which seems to happen about once a week), your earnings per click might plummet.
So watch those pages and those ads, and make sure they are helping, and not hurting, your bottom line.
However, there is something else that seems to defy logic that will often improve your AdSense earnings:
Remove AdSense from off your pages.
Woah! REMOVE AdSense? How can you make more money FROM AdSense if you REMOVE it?
Ok, that's a bit dramatic. You obviously don't want to take AdSense off of all of your pages. But you do not want to be showing AdSense on pages that show very badly targetted ads, especially if those pages are getting a lot of traffic.
Remember that SmartPricing takes a number of things into account when figuring out how much you should earn per click, and remember that the conversion rate of your site is one of those things.
If AdSense is showing ads that aren't very relevant to your pages, then the clicks you're getting on those pages are going to be what I call "passive interest" clicks–clicks that are just out of curiosity and not out of a real desire to buy or a genuine interest in the product shown in the ad.
The more passive interest clicks you get, the lower your conversion rate will be, since these kinds of clicks rarely result in anybody buying anything. SmartPricing takes a look at your conversion rate, sees that it's low, and the next thing you know your earnings go DOWN even though you have MORE pages.
On the other hand, if you take AdSense off of those pages that aren't showing good, targeted ads, then the reverse hapens: your conversion rate goes up, SmartPricing takes note and increases your earnings per click accordingly.
It is very often the case that you will make more from SmartPricing liking all of your pages than from SmartPricing liking most of your pages and hating a few of the others.
This is one of the flaws in SmartPricing. It's not based on the performance of the individual page, but rather on the performance of the site as a whole (and some think it's based on the performance of your entire account).
In a perfect world, AdSense should take note of which pages are performing well or badly, and reward or penalize each individual page's earnings per click and not the entire site's. But that's not how it works, at least not now.
I just read a thread at a popular AdSense forum where a webmaster who gets 70,000 page views a day put AdSense on a section of his site where the ads shown weren't very targeted. He ran that way for a month and although the new section added 15,000 page views a day, his earnings actually DROPPED 20% over the month. Ouch.
So take a day and remove AdSense from the pages or sections of your site that tend to show badly targeted ads, and let it run that way for about two weeks.
If you see that your earnings rise, then goody for you! If your earnings go down, then SmartPricing either liked those pages for a reason other than the conversion rate (not likely), or your site as a whole is not liked by SmartPricing, and those pages alone were not the problem.
Lastly, if you put AdSense on a page or a section of your site and the ads showing are not well targeted, look out! Next time SmartPricing does it's calculation (which seems to happen about once a week), your earnings per click might plummet.
So watch those pages and those ads, and make sure they are helping, and not hurting, your bottom line.
Is Smart Pricing Killing Your AdSense Earnings?
When Google first started, you basically just earned a certain percentage of whatever the AdWords advertiser was paying per click.
It was pretty simple. If the advertiser paid $1.00 per click and if you as a publisher were earnings 50% of that, you made $0.50. Easy.
Google started to realize, though, that all clicks were not created equal. Clicks from some sites were more valuable than others, at least that's what they figured.
So they came up with an alogorithm, a mathmatical equation for determining how valuable your AdSense account, sites and pages are, and use that equation to determine what percentage you get per click.
Speculation Galore
Smart Pricing has triggered a HUGE amount of speculation on the part of AdSense publishers. Google is notorious for having very little to say about the way its algorithms work. Their thinking is that the less people know about it, the less chance they are going to be able to cheat the system.
This lack of communication has caused all kinds of speculation about how Smart Pricing works, what it looks for, etc. Nobody knows exactly how it works, but I've got hundreds of websites, and track everything. I've learned a few things about what Smart Pricing seems to like and what it seems to not like.
What We Know For Sure
The one piece of information that Google has given out about Smart Pricing is that it takes into account how well the visitors from your site who click on the ads convert into customers for the advertiser.
In a perfect system this would be all of the information that Google used. If your clicks converted well, you would be well paid. If they converted badly, you would be paid less per click.
However, AdWords advertisers are not required to reveal their conversion data to Google. Google gives them that ability, but a lot of advertisers do not use it, so Google has to try and "guess" at whether or not your clicks are converting for those advertisers.
What Smart Pricing Seems to Like
Smart pricing definitely loves themed websites. If your websites is devoted to Widgets, and only Widgets, Smart Pricing tends to reward your clicks better. The more narrow your targetting, the better.
However, Smart Pricing does not seem to penalize sites that have a group of related topics. So, for example, if your site is themed around Widgets but has content related to Red Widgets, Blue Widgets, Green Widgets, Building Widgets and Used Widgets, Smart Pricing seems to favor that.
If you have themed topics, it's appears to be best to seperate them into subdomains or subdirectories. So don't put your articles on Red and Green widgets where they can be found like so:
http://www.mywidgets.com/redwidgets.html
http://www.mywidgets.com/greenwidgets.html
Put them like this:
http://www.mywidgets.com/redwidgets/
http://www.mywidgets.com/greenwidgets/
Or better still:
http://redwidgets.mywidgets.com/
http://greenwidgets.mywidgets.com/
In line with theming, having a domain name with your keywords in it also appears to be favored by Smart Pricing. So the "mywidgets.com" example used above is a good one. Having a domain like "www.someunrelatedsite.com" seems to draw penalties from Smart Pricing.
So make your domain name match your theme, and split up your content into related topics in different subdirectories or subdomains.
What Smart Pricing Seems To Hate
The opposite of what Smart Pricing likes, it hates. Having too many topics on the same site really seems to draw penalties.
Having a domain name that has nothing to do with the topic of your site seems to draw penalties.
And, as discussed before, if your site does not convert well, you'll get hit with Smart Pricing penalties. You can avoid a bad conversion rate by only focusing on quality traffic to your site.
Get traffic from Search Engines and links from sites about topics related to yours. Avoid cheap traffic brokers like the plague! They send lousy traffic (most of which is fake "bot-generated" traffic anyway and won't earn you a dime).
You might be tempted to try it out, but beware: Smart Pricing appears to calculate your "value" once a week or so. That means that if you goof, for the next week you'll get lousy paying clicks. It's best to get it right from the get-go and avoid those mistakes.
Is Smart Pricing Fair To Publishers?
That's an interesting question that I've read debated a lot. Some say that it shouldn't be up to the publisher to convert the traffic, it should be up to the vendor. And if the vendor's site converts badly in general, the publisher will get penalized. Whether that's true or not I don't know–only Google knows.
Other's say Smart Pricing was needed to help advertisers maintain a good ROI (return on investment). They say that "bad" traffic that doesn't convert well should not cost as much as "good" traffic that does.
Regardless of what anybody thinks about it, or whether it works or not, Google has implemented Smart Pricing. So you've got to know how to work with it to maximize your earnings.
Following the advice outlined above from the start will help you to keep your click values high.
It was pretty simple. If the advertiser paid $1.00 per click and if you as a publisher were earnings 50% of that, you made $0.50. Easy.
Google started to realize, though, that all clicks were not created equal. Clicks from some sites were more valuable than others, at least that's what they figured.
So they came up with an alogorithm, a mathmatical equation for determining how valuable your AdSense account, sites and pages are, and use that equation to determine what percentage you get per click.
Speculation Galore
Smart Pricing has triggered a HUGE amount of speculation on the part of AdSense publishers. Google is notorious for having very little to say about the way its algorithms work. Their thinking is that the less people know about it, the less chance they are going to be able to cheat the system.
This lack of communication has caused all kinds of speculation about how Smart Pricing works, what it looks for, etc. Nobody knows exactly how it works, but I've got hundreds of websites, and track everything. I've learned a few things about what Smart Pricing seems to like and what it seems to not like.
What We Know For Sure
The one piece of information that Google has given out about Smart Pricing is that it takes into account how well the visitors from your site who click on the ads convert into customers for the advertiser.
In a perfect system this would be all of the information that Google used. If your clicks converted well, you would be well paid. If they converted badly, you would be paid less per click.
However, AdWords advertisers are not required to reveal their conversion data to Google. Google gives them that ability, but a lot of advertisers do not use it, so Google has to try and "guess" at whether or not your clicks are converting for those advertisers.
What Smart Pricing Seems to Like
Smart pricing definitely loves themed websites. If your websites is devoted to Widgets, and only Widgets, Smart Pricing tends to reward your clicks better. The more narrow your targetting, the better.
However, Smart Pricing does not seem to penalize sites that have a group of related topics. So, for example, if your site is themed around Widgets but has content related to Red Widgets, Blue Widgets, Green Widgets, Building Widgets and Used Widgets, Smart Pricing seems to favor that.
If you have themed topics, it's appears to be best to seperate them into subdomains or subdirectories. So don't put your articles on Red and Green widgets where they can be found like so:
http://www.mywidgets.com/redwidgets.html
http://www.mywidgets.com/greenwidgets.html
Put them like this:
http://www.mywidgets.com/redwidgets/
http://www.mywidgets.com/greenwidgets/
Or better still:
http://redwidgets.mywidgets.com/
http://greenwidgets.mywidgets.com/
In line with theming, having a domain name with your keywords in it also appears to be favored by Smart Pricing. So the "mywidgets.com" example used above is a good one. Having a domain like "www.someunrelatedsite.com" seems to draw penalties from Smart Pricing.
So make your domain name match your theme, and split up your content into related topics in different subdirectories or subdomains.
What Smart Pricing Seems To Hate
The opposite of what Smart Pricing likes, it hates. Having too many topics on the same site really seems to draw penalties.
Having a domain name that has nothing to do with the topic of your site seems to draw penalties.
And, as discussed before, if your site does not convert well, you'll get hit with Smart Pricing penalties. You can avoid a bad conversion rate by only focusing on quality traffic to your site.
Get traffic from Search Engines and links from sites about topics related to yours. Avoid cheap traffic brokers like the plague! They send lousy traffic (most of which is fake "bot-generated" traffic anyway and won't earn you a dime).
You might be tempted to try it out, but beware: Smart Pricing appears to calculate your "value" once a week or so. That means that if you goof, for the next week you'll get lousy paying clicks. It's best to get it right from the get-go and avoid those mistakes.
Is Smart Pricing Fair To Publishers?
That's an interesting question that I've read debated a lot. Some say that it shouldn't be up to the publisher to convert the traffic, it should be up to the vendor. And if the vendor's site converts badly in general, the publisher will get penalized. Whether that's true or not I don't know–only Google knows.
Other's say Smart Pricing was needed to help advertisers maintain a good ROI (return on investment). They say that "bad" traffic that doesn't convert well should not cost as much as "good" traffic that does.
Regardless of what anybody thinks about it, or whether it works or not, Google has implemented Smart Pricing. So you've got to know how to work with it to maximize your earnings.
Following the advice outlined above from the start will help you to keep your click values high.
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